How to generate effective b2b Leads Using Meta+ ads.
The majority of businesses have heard about Facebook’s Lead Ad program, and many of the marketing-savvy ones have tried it out, but it hasn’t taken off in the business world. This is in large part due to companies’ concerns over the quality of leads it provides. Many B2B marketers overlook Facebook because LinkedIn and Google have positioned themselves as B2B lead-gen leaders. However, Facebook is the most popular social network in the world, and business decision-makers spend 74% more time on Facebook. We’re going to cover the following…
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