At AAJneeti Advertising, many of our clients insist that we run Google Search Ads for them. No doubt, Google Search Ads yield good results because your ads are only seen by people who are searching for your product or service.
What are Google Search Ads?
Google Search Ads are a great way to get your business in front of potential customers who are actively searching for what you have to offer. With Google Search Ads, you can target specific keywords and phrases that match the intent of your customers. You can also set up campaigns with specific budgets and goals, so you know exactly how much you’re spending and what kind of return on investment (ROI) you’re getting from your ads.
At AAJneeti Advertising, we use advanced techniques such as keyword optimization and bid management to ensure that our clients get the best results from their Google Search Ads campaigns. We also monitor the performance of our clients’ campaigns on an ongoing basis to make sure they are meeting their goals.
By running Google Search Ads, businesses can reach potential customers quickly and easily. With the right strategy in place, businesses can increase their visibility online, drive more traffic to their websites, and generate more leads and sales.
Pull Marketing vs Push Marketing
When it comes to marketing, there are two main strategies: push and pull. Push marketing focuses on pushing a product or service to customers, while pull marketing seeks to build relationships with potential customers by providing them with valuable content.
Push marketing is often used when businesses want to take advantage of a short-term opportunity or when they need to quickly increase sales. It involves using aggressive tactics such as direct mail, email campaigns, and promotions to get the message out about the product or service.
Pull marketing, on the other hand, is more focused on building relationships over time and from scratch. It involves creating content that provides value to potential customers and encourages them to engage with your brand. This could include blogging, social media posts, webinars, podcasts and more.
Both push and pull marketing strategies can be effective in drawing potential customers in different ways. When deciding which strategy is best for your business, consider the goals you have set and the resources you have available. With a mix of both push and pull tactics, you can create an effective marketing plan that will help you reach your target audience.
Are Google Search Ads Pull Marketing or Push Marketing?
Google Search Ads are a form of pull marketing, as they involve targeting customers who are actively searching for businesses like yours. This is in contrast to push marketing, which involves pushing your message out to an audience that may not be actively looking for it.
Google Search Ads allow you to place ads across Google’s vast network of search results, so when customers search for businesses like yours on Google, your text ads can appear. As the search engine is using the power of generative AI to create more natural and intuitive Search experiences, ads will continue to play an important role.
By learning the fundamentals of Google Search campaigns and getting certified in Google Ads, you can maximize your reach and get more customers with pay-per-click (PPC) search ads.
The Traditional Role of Advertisement is Push Marketing
What’s the purpose of advertising traditionally? Whether you take hoardings, print ads or TV ads, it is all about push marketing. Your ads are seen by everyone – whether they are looking for your product or not.
When Nike introduced its shoes in India, not many Indians knew about the brand. But their ads were seen everywhere and slowly they got pulled to the brand and Nike shoes became quite popular.
If you are looking to sell plots or apartments or B2B deals, you need to understand that investments are not requirements. They are optional. People might not be looking for a plot actively but if they get a good deal, they may go for it.
Push marketing can be very effective if done correctly. It allows companies to target a wide range of potential customers who may not be actively searching for their product or service but could still be interested in what they have to offer. By using creative campaigns that capture people’s attention and evoke emotion, companies can create powerful brand awareness that leads to increased sales and customer loyalty.
Depending Only on Google Search Ads Limits Your Reach Significantly
When you run Google search ads, you are only reaching out to a minuscule percentage of potential buyers – actively looking for your products. While it means high conversions for you, it also means that you are missing out on many, many potential customers who are not looking for your brand name!
Google Search Ads can be a great way to get more customers, but there are some cons to consider:
- Cost: Google Search Ads can be expensive, as you pay for each click on your ad. This means that if your ad isn’t well-targeted or optimized, you could end up spending more than you make in return.
- Competition: With Google Search Ads, you’re always competing with other businesses for the same keywords and phrases. This means that it can be difficult to stand out from the crowd and get noticed by potential customers. They only work well with brand name keywords.
- Quality Score: Google uses a Quality Score system to determine how relevant and useful your ads are to users. If your Quality Score is low, it can lead to higher costs and lower visibility for your ads.
- Time Investment: Setting up and managing a successful Google Search Ads campaign requires time and effort, which may not be feasible for smaller businesses with limited resources.
So, What Are Your Alternatives?
By using a combination of different channels, you can make sure that your business has maximum visibility and reach out to as many potential customers as possible. This will help increase sales and generate leads for your business in the long run.
You should try:
- Google Discovery Ads: These ads are a great way for businesses to reach their target audience. They are visually engaging, making them stand out from other ads.
Also, they are personalized, allowing you to tailor your ads to the interests of your target audience.
Discovery ads appear in Google’s feeds on YouTube, the Google app, and Gmail, giving you access to up to 3 billion customers. You can use also product feeds to showcase items based on consumers’ interests and intent.
- Retargeting Ads: A great way to reach potential customers who have already clicked on your ads earlier, retargeting ads are about telling deep brand stories and winning lasting loyalty.
They are generally personalized ads for previous customers and make the most of data already collected from website visitors. In general, retargeted ads usually get better click-through rates (CTR).
- Running Paid Ads using Lookalike Audiences: Paid ad campaigns that use lookalike audiences are a great way to reach potential customers who have similar interests or characteristics as your existing customers.
This type of targeted advertising can help you target the right people with the right message and increase your chances of success. You also save time and money by targeting only those who are most likely to convert.
You should advertise on other platforms too (depending on your target audience), such as:
- Facebook: Facebook advertising has become a popular way for businesses to reach their target audience and increase their sales. With over 2 billion active users, FB offers an unprecedented opportunity to reach a large number of potential customers.
The platform allows you to create highly customized ads with various visuals, copy, and call-to-action buttons. These FB Ads can be used to capture leads by prompting users to fill out forms or sign up for newsletters.
Compared to other forms of advertising, Facebook ads can be relatively inexpensive depending on your budget and goals.
- Instagram: Instagram is quite popular with younger audiences. About 30% of all IG users are within the age range of 18 to 24 years. The platform offers the ability to target specific audiences and reach the right people. Additionally, IG ads are relatively inexpensive compared to other forms of advertising.
It can be difficult to measure the success of an Instagram ad campaign since it is hard to determine how many people actually saw or interacted with the ad. Finally, there is no guarantee that your ad will be successful since it depends on factors such as targeting and budgeting.
- YouTube: You can choose who sees your video ad on YT, giving you control over who views it. Also, the cost of YouTube ads is relatively low compared to other forms of advertising and they are great for promoting products or services, as well as increasing brand awareness.
- LinkedIn: With over 900 million users worldwide, LinkedIn Ads offer the potential to reach a wide range of people in different industries. The platform also offers several different ad formats, such as message ads, conversation ads, and dynamic ads, which can be tailored to meet specific goals.
However, LinkedIn Ads are typically more expensive than other social media sites due to the fact that they are primarily used for B2B marketing.
- Taboola: Taboola Ads is one of the most popular content discovery and native advertising platforms available in the market. The platform uses AI-driven native ads which are designed to look like articles or pieces of content next to them, making it easier for companies to reach their target audience. It also offers detailed analytics so that companies can track the performance of their campaigns and make adjustments as needed.
and more.
Balanced digital marketing and paid ad campaign strategies on all the platforms help you widen your reach and generate more and better cost-effective leads.
Conclusion
Google Search Ads can be a great way to get your business noticed, but it shouldn’t be the only digital strategy you use. To maximise your chances of success and reach more people, you should also leverage other platforms such as Facebook, Instagram, YouTube, LinkedIn, and Taboola Ads.
By creating an effective balanced digital marketing and paid ad campaign strategy, you can effectively reach more people and generate better leads. This in turn will help your business grow and become successful.
