If you wonder what could bring successful outcomes to your business, lead generation is the answer.
Lead generation is the key to increase sales and growth of your business. It will stop you from wasting your time and resources on the wrong audience and help you walk in the right direction.
To read more about what about leads and leads generation refer to our previous articles.
Having leads for you business is important but having the right and credible leads is what really matters. That is why it is important to know about the latest strategies for lead generation and implement them in your lead generation process.
The first thing to know when learning what lead generation strategies is inbound marketing. It is the most effective approach for converting the visitors on your website to loyal customers. And now before you start wondering what inbound marketing is, let me just explain. Inbound marketing is simply a method to attract potential customer by creating content and experience which is of value to them. It helps potential customer find your business.
The second thing that you should know is that the main aim of the lead generating strategies is to ATTRACT, ENGANGE AND THEN CONVERT.
Here’s an example, you visited a website for home décor the other day. now you get an email from the same website informing you about a 40% sale. This is how they got your attention; you are now attracted to the website. When you visit and surf through the website, they’ve got you engaged and when you finally make a purchase, you have finally converted your interest into a sale. Simple and interesting isn’t it?
Now let’s look at some effective lead generation strategies.
Webinars are seminars held on web. They have become more popular due to the current situation and have also become an effective tool in marketing. They prove to be very useful in generating high quality lead generation. It not only helps in finding new leads but also keep your existing customers engaged and provides them with personalized experiences. But how do they help in lead generation? Let’s find out.
- If you want to attend a seminar, the first thing you do is register.
Same is the case with webinars. For attending a webinar, one must register online i.e. fill a form that requires Name, Phone Number, Email address etc. Once you have all this information from people who are willing to attend the webinar. You have gotten your business new leads.
- Once you have new leads its important to convert them into potential customers, and for that you need to make a very good impression through your webinars keeping your audience preferences in order.
You may also be wondering, how to find people who would register to the webinar? For that you need to set a target audience or create a buyer’s persona which will tell you what kind of audience to look for. Then advertise and promote your webinar through the right medium.
2. SEARCH ENGINE OPTIMIZATION
SEO is the process of improving the visibility and traffic of your website via organic or free search results on search engines. The goal of SEO is to increase website visibility so you can bring in the right people via search engines. It is one of the best ways to increase your client base, increase sales and revenue, and keep your business growing and thriving. it can prove to be one of the very best and important factors of lead generation. SEO will serve as a funnel that brings in a stream of leads into your website. By implementing the right steps, you can improve your chances of generating new leads. Let’s look at some of these steps:
Content marketing is a marketing technique of attracting audience by creating content that is attractive, innovative, and valuable to them.
It can solely help generate quality leads in different ways. Such as blogging, social media etc. It also can help you generate traffic to your business and bring brand awareness. keywords play an important role while creating content as it can improve your rank in the search engine result page which proves your significance to the visitor.
By creating lead generation content such as quizzes, surveys, free trails, and demos content marketing can help to reach your potential customers i.e. your leads.
NOTE: You can find more articles about content marketing here.
Here are some content marketing tools that will help you in the process
- BuzzSumo is a tool for content marketers to identify what content and keywords are working well, which platforms and channels are driving social sharing and engagement, and who your key competitors.
- Quora is an online community for content marketers to use and find out what kinds of questions their target consumers are asking for blog inspiration.
- Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. it makes graphic design simple and quick for everyone.
- Unsplash has over a hundred collections of beautiful stock images donated by various photographers around the world, which you can use with no copyright restrictions.
They are the words and phrases that people type into search engines to find what they’re looking for. The goal is to make sure that the keywords on your page are relevant to what people are searching for, this increases the chances of them stumbling across your content. When it comes to lead generation, keywords play an important role as they are most likely the once who will land you in the SERP.
Determining what keywords are suitable for your business will increase the chances of being found by the potential visitors. That is why keyword research is important and so is keeping them in mind while creating content. Some essential places where you can add keywords should be the page title, the page URL, content headers, meta description etc. you should also use keywords to help your prospects find offers, CTAs, LPs, TY pages, and any material that supports your marketing objectives.
A backlink is a link created when one website links to another. It is also knowing as inbound links. Suppose if someone links to your website you have a backlink from them. It can significantly boost your business websites engagement and help generate quality leads.
Backlinks from a trusted website can increase your websites rank in SERP (search engine result page) organically. It will eventually increase your website traffic; more traffic means more people visiting your website which means more chances of your business getting new leads.
It is one of the best ways to engage the audience. Email lead generation is a means of collecting leads with an email opt-in form. It’s all about gathering information on potential customers, such as their name and email address. If an email campaign that is attractive reaches the audience, it would be a great way to know who the potential customers are. For that A/B testing would be an effective way to test the correct campaign and audience. Using simple and clean emails with catchy headlines can help you not end up in the spam box and reach directly to the customer. Always remember to add compelling call to action for your customer. Make your call to action that would create a sense of curiosity in the reader.
Social Media Marketing
Social media is the face of every brand’s marketing strategies. If done right it can solely increase the sale of a company. social media increases your lead generation efforts by helping you raise brand awareness, drive website traffic, and improve community engagement. There are several ways to generate leads through social media some of them include building a social media presence for your business, running contests and challenges, hosting poles, and by signing up with influencers. With these highly effective social media lead generation ideas, you should be able to see a significant boost in your social ROI.
3.PAY PER CLICK (PPC)
It is a form of paid ads where you only pay when your ads are clicked on. PPC is targeted and it offers solid return on investment. It lets you know where your lead is coming from. Out of all the ways to generate lead, PPC is your best option. When done right PPC can get you knew leads effectively.
you can explore various PPC lead generation ad platforms and ad types to boost the efficiency of your PPC campaign. such as:
4.WEBSITE OPTIMIZATION AND PERSONALISATION
Optimization and personalization can attract and engage a huge amount of audience to your website. If a visitor gets everything, he/she is looking for there may be chance that they convert into a customer.
- Optimizing a website to a make the best and effective use of it. You might now ask how?
- By adding a landing page
A landing page is a webpage that is displayed when a potential customer clicks an advertisement or a search engine result link. Its sole purpose is to convert visitors into leads by getting desired information like name, email address from them.
- CTA (call to action) is a must.
It is very important as it brings a visitor’s attention to the website. It should be kept basic and simple. Such as “Free trails” etc.
- By making sure that your website is Responsive.
It means a visitor should be able to use the website effectively irrespective of the device.
- Personalizing your website will help cater to visitors need. Lead generation is all about engaging and attracting audience and personalization can do that easily and effectively.
- Also speed and efficiency of your website matters. If your website is slow it would make visitors leave your website and jump to another one. Here’s a tool that can help you with it.
It means targeting visitors who have visited your website before. Its goal is to bring visitors back to the website and convert them into leads. Its mainly done through paid ads, Emails, social media etc. Retargeting leads is all about nurturing the leads so that they become customers. How does it work? Here’s an explanation, suppose someone visited your site and left. But them they keep receiving or seeing offers for your products which attracts them and bring them back to you.
Once you have a converted a visitor into a customer, you better keep them that way!
And for that remarketing is the key.
Remarketing is the tactic of serving targeted ads to people who have already visited or acted on your website. It will help you not lose the already existing customer and built good relationship with them. it will also help generate more sales and further profits.
Also, it will help you reach new audience as you now know what kind of audience you need to have.
Asking questions can get you 50% conversion rate. Using quizzes, surveys on different topics on different platform can get you leads and tell you a lot about your potential customer. It can also be an engaging and attractive way of generating lead. Survey are also very cost efficient and flexible. There are different platforms that let you create and host surveys. One of the most popular is google forms. Google forms is a free online tool from Google which allows users to create forms, surveys, and quizzes as well as to collaboratively edit and share the forms with other people. It can easily be embedded into your website, contact from plug in or sent via email. Using multiple choice question-based forms and quizzes can make it simple and easy for customers to fill out.
Without a good lead generation strategy will grow slowly and not very efficiently. That is why it important for a business to have the right strategy. Implementing the strategies that works best for your business.