Facebook and Instagram benchmarks for marketers

In 2022, are you planning to spend more money on sponsored advertising on Facebook and Instagram? Are you curious about what other marketers are doing? In this article, you’ll learn about the existing metrics and usage benchmarks that you’ll need to create a successful Facebook or Instagram ad campaign in 2022. Spending on social media…

How to generate highly qualified b2b leads using Google Ads

How to generate highly qualified b2b leads using Google Ads

The purpose of writing is to provide a step-by-step explanation on how to set up your Google Ads account and initial campaigns for B2B companies in the most cost-effective manner while still optimizing converting traffic. Introduction B2B customers, like the rest of us, prefer to explore products and services online. According to a recent Clutch…

How to generate effective b2b Leads Using Meta+ ads.

How to generate effective b2b Leads Using Meta+ ads.

The majority of businesses have heard about Facebook’s Lead Ad program, and many of the marketing-savvy ones have tried it out, but it hasn’t taken off in the business world. This is in large part due to companies’ concerns over the quality of leads it provides. Many B2B marketers overlook Facebook because LinkedIn and Google have positioned themselves as B2B lead-gen leaders. However, Facebook is the most popular social network in the world, and business decision-makers spend 74% more time on Facebook. We’re going to cover the following…