This guide is the perfect resource for real estate professionals looking for Real Estate Lead Generation. This comprehensive guide aims to help you reach your lead-generation goals in 2023 by pointing out the top trends, strategies, and tools available to you.
What is Lead Generation?
Lead generation is the process of gathering contact information from interested parties who have expressed a desire to learn more about your business. This includes everything from email addresses, phone numbers, and even physical address information — all of which are essential for connecting with potential buyers or sellers.
Leads populate the sales and marketing funnel, allowing you to nurture them through the sales process. The more leads you generate, the better your chances of making a sale.
How Does Lead Generation Help Real Estate Players?
Lead generation is an essential part of any successful real estate business. A builder, property owner, real estate consultant, or broker can all benefit from lead generation.
Leads provide marketing and sales teams with a list of targeted individuals who are looking to buy properties or invest in properties. By using lead generation tactics such as SEO, email campaigns, and social media marketing, real estate professionals can easily reach out to potential buyers or sellers without spending a lot of time or money.
Depending on the project, lead generation can also help real estate professionals identify and assess potential buyers or sellers. This helps them to create tailored marketing campaigns that are specifically designed for the particular demographic they’re targeting.
For example, affordable housing units may require a different type of marketing campaign than luxury condos. With the right lead-generation strategies, real estate professionals can leverage their resources and maximize their sales potential.
Top 4 Real Estate Lead Generation Marketing Trends in 2023
According to the Economic Times, the cost and popularity of premium homes in Delhi, Noida, Gurugram, Bengaluru, and Mumbai witness considerable growth in 2022 which is expected to remain robust in the first two quarters of 2023. As professionals are returning to their work locations, many of them are choosing to rent larger homes with better facilities.
At such a time, investors with a medium to long-term investment horizon are showing more interest in luxury residential and commercial properties. Here’s how to generate leads and capitalize on this trend in 2023:
Use LinkedIn to generate leads as a real estate agent
A gold mine for real estate agents, LinkedIn primarily focuses on professional networking. According to HubSpot, the lead conversion rate for LinkedIn is 277% more than Facebook and Twitter. Easyagentpro claims that LinkedIn has the ideal demographics for renting, buying, or selling a home. Half of the LinkedIn users are college graduates. 77% are 30 years or older. And nearly half earn over $75,000 per annum.
One major problem in generating leads for realtors is how to determine whether potential customers can afford a property or not. LinkedIn is an ideal platform to reach out to high-net-worth people. You can use LinkedIn’s advanced business tools (such as a targeted search system) to pitch your projects to valuable clients and real estate investors. You can also find and connect with people based on their job titles (such as CEOs or Managing Directors) and locations who might be interested in your projects.
When you post a piece of content on LinkedIn and your first connections comment on it, you become visible to their network too. This means higher engagement with potential customers and a greater possibility of generating leads.
Here’s an example:
Use Meta Advantage+ Catalogue Ads (earlier known as Dynamic Ads) to Optimize Property Inventory
Facebook, Instagram, and WhatsApp are leading Meta platforms that you can use to run ads for your property. Meta Advantage+ products allow you to automate the entire campaign creation process or just automate one of the steps of the manual Ads Manager process, which includes:
- Defining audience,
- Specifying budget or bidding amount,
- Location or destination,
- Placements, and
- Making ad creatives.
These kinds of ads use Meta Pixel or SDK (Software Development Kit for third-party users) to measure the effectiveness of your advertising by tracking the actions people take on your website after seeing your ads. They also allow you to target an audience based on the location of the property or by the interest they have shown in similar listings.
You will need a Facebook page, a Facebook ad account, a catalogue, and a pixel installed on your website to run these ads. AAJNeeti experts can help you create single-image ads, carousel ads, as well as video ads, create campaigns in Ad Manager, and find high-quality leads that are easy to convert.
Usually, a carousel ad tends to perform better than single-image ads. You can upload multiple images of the same property in a carousel ad to give potential customers more options and different views. This increases the chances of lead conversion for real estate agents.
Utilize Interactive Content for Lead Generation
Interactive content is one of the latest trends in marketing and can be used as an effective lead-generation tool. Interactive content pieces include anything from quizzes, polls, surveys, assessments, and calculators to interactive videos and infographics. They help engage customers by providing them with relevant and personalized information.
You can create interactive content pieces to educate people about the real estate market in your area, explain why they should invest there and what kind of project would be best for them. You can also include information such as pricing, property size, amenities offered, and more.
Moreover, you can use targeted quizzes or polls to learn more about potential customers. This will enable you to offer them the perfect property and provide them with a seamless customer experience.
Interactive content pieces also make it easier for real estate agents to collect leads, as customers are often asked to enter their contact information in order to get access to the interactive content.
By using interactive content, real estate agents can provide valuable information to their potential customers while simultaneously generating leads and creating a better customer experience.
Make Videos to Showcase Properties and Generate Leads
In addition to utilizing interactive content, real estate agents can now make use of videos to showcase properties in an engaging manner. Videos provide customers with a more immersive experience that helps them build a better understanding of the property and its features.
Real estate agents can create videos of each property they are marketing and share them on their website or social media platforms like YouTube, Facebook, Instagram, and Twitter. Videos can be used to demonstrate the features of each property in an engaging manner, which can help potential customers make more informed decisions.
Moreover, videos are also a great way to capture leads, as they often require viewers to enter their contact information before they can access the video. This enables real estate agents to collect leads while providing potential customers with a comprehensive understanding of each property.
The 2023 Guide For Real Estate Lead Generation by AAJNeeti is an invaluable resource for real estate professionals looking to increase their lead generation. With actionable advice and expert guidance, it offers everything you need to create a successful strategy that will help you reach your goals. Contact us to get started today and start generating more leads for your business.