Most institutes are not short of enquiries. They are short of the right ones. AAJneeti Connect Ltd. has run lead generation since 2014, with a dedicated education lead generation team for schools, colleges and universities across India. We start with what makes your institution worth choosing, shape how you say it to parents and students, and track every rupee from the first click to the final admission.
You see your cost per lead, cost per qualified lead and cost per admission, platform by platform, across Google Search, YouTube, Facebook, Instagram and WhatsApp.
Platforms we work onYouTube, Google Ads & 3 more
Up to 60%Qualified leads
5 to 8%Lead to admission conversion
Our Process
Before we talk about ads, we talk about what is going wrong in your admissions. These are the six problems we hear most from principals, directors and admission heads, whether they need lead generation for schools or lead generation for colleges.
Book a free admission campaign reviewStep 1
Your counsellors spend the day calling people who never meant to apply. We fix who you reach and what you ask them before they become a lead.
Step 2
A cheap lead that never applies is the most expensive lead you buy. We track spend all the way to the admission, so you can judge every rupee.
Step 3
"Experienced faculty" and "100% placement support" appear in every ad. Parents and students pick the institute that gives them one clear, provable reason.
Step 4
Parents search your name before they call. An outdated website or unanswered reviews undo the work of a good campaign.
Step 5
Board results, entrance results and session dates leave a few weeks to act. A late start means empty seats for a full year.
Step 6
Google, Meta and YouTube each report their own success. You need one view that shows which platform actually brings admissions.
Capabilities
Landing pages, creatives and videos are how a campaign is delivered. What decides the result is the message inside them, so this is where we spend most of our thinking.
Book a free admission campaign reviewAd creatives, landing pages, promotional videos and ad copy are all made by our team, built around this message.
Most agencies report cost per lead. We report the whole funnel, because that is where your money is won or lost. Our in-house platform connects your ad accounts, lead forms, CRM and reports, so nothing is lost between a click and a counselling call. Student lead generation is only worth what it produces in admissions.
Parents and students trust an institution when everything they find about it agrees. So we look at your whole presence, not just your ad account.
We review your brand, your website and your competitors, and agree the message before a single ad goes live.
If your website is slow, outdated or hard to apply from, our web team rebuilds it.
For universities and established colleges that meet Wikipedia's notability rules.
Campaigns on Google, Meta and YouTube, planned around your seat targets and session dates.
We work with your admission team on follow-up timing and talking points, so qualified leads are called while interest is high.
Cost per qualified lead and cost per admission, reviewed with you through the session.
Success Stories
Case Study 01 Situation: Students had paid the application fee but had not taken admission.
What we did:
Google Search Ads to bring them back, supported by emailers, WhatsApp, SMS, webinars and counsellor pitches.
Result:
60% of paid applicants converted, including 60 MBA and 42 MCA admissions, plus B.Com, B.Com (Hons), BCA and Mass Communication.
Case Study 02 Situation: A target of 500 admissions by October 2022, with a large base of earlier enquiries that had gone cold.
What we did:
Google Search Ads and follow-up campaigns aimed at people who had already enquired.
Result:
40% of the target reached in under two months.
Case Study 03 Situation: Seats to fill in hotel management, business, commerce and agriculture courses.
What we did:
Paid campaigns aimed at students and parents in the institute's catchment area.
Result:
40 to 50% of the target reached in about six weeks.
AAJneeti offers you a specialist's approach
4.5+Rated on Google
Institutes come back to us session after session. Here is what some of them say.
It has been a pleasure working with AAJneeti. The campaigns they ran generated leads that could easily be converted into paying students. They have successfully reduced the cost of our leads to single digits which is commendable. I am impressed.
We were able to find the best leads for our MBA courses through AAJneeti 's Education Lead Generation service. We had stayed away from digital marketing before but now we can’t imagine a world without it! Their team is knowledgeable and very helpful.
It was a delight working with AAJneeti. Their education lead generation service is effective, and efficient and has helped us reach out to more people. We are happy with the results.
We have been working with AAJneeti for the past few months and their services have been excellent. Their attention to detail is commendable and they have helped us get the right leads for our courses. We are thankful for their help.
We were struggling with empty seats in some of the new courses we introduced and hence, subscribed to AAJneeti's education lead generation services. It was a great decision and we were able to get the desired leads and fill up the seats in no time.
AAJneeti's education lead generation services made it possible for us to acquire quality leads without spending too much. They understood our requirements and delivered the results we were looking for.
← swipe to explore →
Why AAJneeti
What an education lead generation agency in India should give you, and what we commit to.
People who know admission cycles, courses and counselling.
We decide what to say before we decide where to spend.
Every campaign is judged on admissions.
Fake and invalid leads are replaced.
We tell you which campaigns will work and which will not, and we decline work we cannot deliver.
Campaigns timed to results, entrance exams and session dates.
Lead generation, website and app development, custom CRM and Wikipedia pages.
Ad platforms, forms, CRM and reporting connected on our own platform.
Insights
Book a free campaign review. We will look at your current campaigns, your message and your cost per admission, and tell you honestly what we think will work.
Our team would revert back in less than 30 mins with an expert.
Your Questions & Our Answers
Start with the message, not the ad. Work out the two or three provable reasons a student or parent should choose your institute, then reach them where they look: Google Search for people already searching, Meta and YouTube for people who have not started yet. Track every lead through to admission so you know which platform and message actually fill seats.
Ask the right questions before someone becomes a lead. Use the ad and the form to filter by course, city, eligibility or budget, add OTP verification where fake entries are a problem, and let your counsellors tag each lead. At AAJneeti, our quality team cross-checks those tags and uses them to tighten targeting week by week.
Time campaigns to board results, entrance exam results and your session dates. Run Google Search Ads for course and city searches, Meta and YouTube ads for students and parents still deciding, and follow up quickly on WhatsApp, SMS and email. Retarget people who enquired but did not apply, because they are the cheapest admissions you will get.
Make sure your website, reviews and search results back up what your ads say, because parents check before they call. Then run campaigns on the platforms your students use, with a clear message about what sets you apart, and measure cost per admission rather than cost per lead.
Study abroad buyers compare carefully, so lead with country, course, budget and eligibility in the ad and the form, and follow up fast with real counselling. AAJneeti runs dedicated study abroad campaigns.
An education lead generation company finds students and parents who are interested in your courses and passes their details to your admission team. AAJneeti also shapes the message, builds the ads and landing pages, coordinates follow-up with your counsellors, and reports cost per qualified lead and cost per admission.
A qualified lead is a reachable student or parent who matches the criteria your institute sets, such as the right course, eligibility, location and budget. At AAJneeti, your counsellors tag each lead after calling it, and our quality team cross-checks those tags.
Up to 60% of leads are qualified, depending on the course, the city, the season and the filters used. Before a campaign starts, we give you an honest forecast for your specific courses.
Up to 200 qualified leads per day, depending on your budget, the number of courses and the locations you target. We plan volume against your seat targets so your counsellors are not flooded with more leads than they can call.
It depends on the course, the city, the competition and the time of year. An MBA lead in a metro costs more than a school lead in a smaller town. We share a forecast of cost per lead, cost per qualified lead and expected admissions before you commit any budget.
Because a cheap lead that never applies is wasted money. Cost per admission shows what each enrolled student actually cost you, and which platform and message produced them, so budget goes to what fills seats.
Earlier than most do. Many schools with an April session open admissions between October and January, so campaigns should be live before then. Colleges should be live before board and entrance results are announced, because that is when students shortlist.
AAJneeti keeps a database of every fake lead we have seen. Any new lead that matches it is replaced automatically. We also use OTP verification, qualifying questions and duplicate removal on campaigns that need them, and invalid leads are replaced.
No. Your counsellors call the leads, because they know your institute best. We coordinate with them on follow-up timing and talking points, and use their feedback to improve lead quality.
Yes. Launching a new school or college is one of the situations we plan for. We build the message from what you can prove today, such as faculty, location, fees or affiliation, and set honest targets for the first session.
Yes. We tell clients honestly which campaigns will perform and which will not, and we decline work we do not believe we can deliver.
