Weonlytakeprojects
Before you pay, we tell you honestly whether your project can get qualified leads. If we take it on, 40 to 80 percent are qualified, in writing. If we fall short, you get a written apology and a refund for every qualified lead we miss.
If your project isn't a fit, we'll tell you on the call.
200+developers, channel partners and brands since 2014
Projects we've marketed
Why your money is safe with us
Many agencies earn more when you spend more. Our team is measured on cost per qualified lead, not on how much we spend, so it's built to spend less and generate more. Smaller budgets pay per lead and larger budgets work on a retainer, with the same rule either way.
₹100 crore+ of ad spend managed since 2014
The AAJneeti guarantee
Fake form fills are an industry-wide problem: wrong numbers, made-up names, people who fill every form they see. Over the years we've built a blocklist of 1 lakh+ known fake contacts. Any new lead that matches is replaced automatically and never counts against you.
Your team calls each lead and tags it in your free CRM as interested, not interested, unreachable or invalid. We trust your feedback, because your team speaks to the buyer.
Our QC team cross-checks the leads you tag. Fake, invalid and broker leads are replaced. If the campaign still ends short of the 40 to 80 percent in your contract, the shortfall is refunded.
Every tag and every replacement shows in your CRM and dashboard. Nothing is hidden in a monthly PDF.
Industries
Real estate is where we started in 2014, and it's still most of what we do. A homebuyer, a parent choosing a college and a company buying software decide in different ways, and fake leads look different in each. So every industry gets its own campaigns, form questions and checks.
For developers, channel partners and brokers.
We filter out brokers posing as buyers, and buyers outside your budget.
33 units pre-sold before launch for a Godrej Palm Retreat channel partner.
See how we do it
For studios, modular kitchen brands and fit-out firms.
We filter out renters and people just looking for ideas.
See how we do it
For consultancies and universities.
We filter out students without the scores or funds for the course.
See how we do it
For schools, colleges and coaching institutes.
We filter out forms filled for free counselling, with no plan to enrol.
102 MBA and MCA admissions for SMS Group of Colleges.
See how we do it
For travel agents, tour operators and DMCs.
We filter out price shoppers comparing five agents.
See how we do it
For companies with long sales cycles.
We filter out job seekers and students filling demo forms.
See how we do itCase studies
Leads and cost per lead come from our campaign dashboard. Bookings and admissions are as reported by the client.
Real estate · Event 80+
Dholera plots investors meet at The Leela, Delhi: about 1,700 leads, 300+ investors walked in, and 80+ of the 171 allotments came from our leads.
Real estate · Noida 14
Godrej Palm Retreat, low-rise resort-style homes in Sector 150, Noida: 650 leads and 14 conversions in three months.
Education 3,000+
SMS Varanasi ran Google Ads with us for MBA, BBA, PGDM, BCA and MCA admissions. The institute got 3,000+ leads, 2,700+ of them from our campaigns.
One team plans the campaign, builds the pages, makes the ads and reports the results, so nothing gets lost between agencies.
Real estate
Campaigns for developers, channel partners and brokers, with 40 to 80 percent qualified leads in writing.
Learn moreLeads
Google, Meta and LinkedIn campaigns for education, interiors, travel and B2B, built around qualified leads.
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Launch
Launch campaigns for new real estate projects, planned around your launch date.
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Wikipedia
We research, write and submit Wikipedia pages for companies and people, following Wikipedia's rules.
Learn more
Web
Fast, mobile-friendly websites that explain what you sell and turn visitors into enquiries.
Learn more
SaaS
Software-as-a-service products, built the way we built our own CRM and reporting dashboard that clients use every day.
Learn more
Your CRM and dashboard
Two tools come free with every campaign, both built in-house: a CRM your sales team works from every day, and a reporting dashboard, so you never have to ask where the budget went.
Every enquiry lands here the moment the form is filled, tagged with the campaign that produced it. Your team tags each lead after the call, and that feedback is what our QC team checks for replacements. Leads that match our fake-lead blocklist are replaced automatically.
We built this dashboard because a monthly PDF never answered the questions clients actually ask. Log in any time, from any device, and you see your projects and nothing else.
How we work
Every client goes through the same four steps, each with a date. Nothing is signed until you've seen it in writing.
Book a free project reviewWe learn your project, price, location and how your sales team works. If we don't think we can get you qualified leads, we tell you on this call.
You get the qualified-lead guarantee, the pricing (per lead or retainer) and the names of your team in writing, before you pay anything.
We make the ads, landing page and lead forms, and connect your free CRM and dashboard. You approve everything before it goes live.
Your team tags each lead in the CRM. Every week we check those tags, replace fake, invalid and broker leads, and move budget to what's working.
AAJneeti Connect Ltd., also known as AAJneeti Advertising, is a lead generation company based in Sector 63, Noida. Since 2014 we have run campaigns for real estate developers and brokers, colleges, interior studios, travel companies and B2B firms across India, Dubai and the US. Some of the clients who joined us at the very start are still with us.
To give every client leads they can trust and numbers they can check. We take only the projects we can deliver, replace fake, invalid and broker leads, and refund what we fall short on.
Video and creative
A few of the ads we've made for real campaigns, with what each one was for and what it delivered.
4.5+Rated on Google
For Rudra Palace Heights, we were getting leads more suitable for the affordable housing segment. Our campaign manager at AAJneeti turned this around by using ad hooks that specifically mentioned 3 BHK and the starting price, and targeting premium corporate segments and executive profiles in Greater Noida. Our booking numbers are quite encouraging now.
Our biggest headache was real estate leads that were unreachable. People put in fake numbers in lead forms, which was a big waste of time for our telecallers. AAJneeti integrated strict qualification layers into our Cosmos AU campaigns to verify buyer intent. Thus, now, our property consultants speak only to serious buyers with real budgets.
We loved our initial video ad for Krisala Apartments but it was attracting too many casual browsers and we were getting a lot of junk leads in our database. AAJneeti took prompt action to change creative angles, state project specifications upfront, and introduced a more effective lead form. The number of leads dropped slightly but the lead quality we are getting now is much better.
We have partnered with AAJneeti for over five years, and they have generated great leads for us across multiple property showcase events. Recently, they ran a specialised lead generation campaign for the Omaxe Dwarka event that turned out to be a huge success. We got an exceptional on-ground footfall and 70+ serious buyer enquiries.
Higher education enrollment campaigns are unlike any other category. The buyer is researching for months, comparing options carefully. AAJneeti built campaigns around that long decision cycle, kept us top-of-mind through nurture sequences, and delivered prospective students who were genuinely informed about what we offer.
What I value the most is ‘commitment’. If someone doesn’t honour his or her word, I can’t work with them. I have had a very pleasant experience with AAJneeti in this regard. They are proactive in taking approvals and sharing reports, send reminders for lead feedback whenever my team slacks off, and respond quickly.
AAJneeti's lead generation meant our design consultants spoke only to homeowners with real briefs and real budgets - not casual enquirers. The campaigns also performed consistently across markets like Guwahati where most agencies struggle. Our cost per consultation dropped, and conversion improved across the funnel.
Noida, and NCR in general, is very competitive in the field of real estate consultancy. I needed something more than lead generation to stand out - a bit of online branding as well as image building to cultivate trust in our clients. Alok guided us personally on branding and establishing ourselves as real estate experts while his team handled our lead generation campaigns well.
Education marketing runs on tight admission windows - campaigns have to go live when parents and students are actively searching, not weeks later. AAJneeti understood that from the first conversation. Their team moves fast, the enquiries are genuinely interested in our programmes, and support stays consistent through the season.
B2B for interior design firms is mostly LinkedIn theatre. The AAJneeti team built a lead engine for our specific salesperson — leads that match her sector, her ticket size, her city. Six-figure deals in month four.
We started working with AAJneeti about eight years ago. Until then, I was not really convinced real estate lead generation is effective enough to get me real clients. But AAJneeti has given me serious buyers consistently - and has kept my sales team busy during weekends.
As a developer, we need agencies that understand the pace and pressure of property launches. AAJneeti delivers on both. Their lead targeting is sharper than anyone else we've worked with, and their team responds to campaign feedback swiftly. That speed translates directly into faster bookings.
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From the founder
Everything on this page is a promise I'm personally responsible for: the guarantee in writing, the honest no when a project isn't right for us, and a written apology with a refund when we fall short.
Alok Kumar Singh · Founder & CEO, AAJneeti Connect Ltd.
Where we work
Campaigns for India, Dubai and the US are planned and run from our Noida headquarters, with regional teams who know their local markets.
Insights
Practical notes for developers, channel partners and brokers: what's working in real estate marketing, what kind of leads each channel brings, and which market risks to watch. Written by the team that runs the campaigns.
Questions
AAJneeti Connect Ltd., also known as AAJneeti Advertising, is a lead generation company based in Sector 63, Noida, working since 2014. We run Google, Meta and LinkedIn campaigns for real estate developers and brokers, education institutions, interior studios, event businesses and B2B companies, with 40 to 80 percent qualified leads guaranteed in writing.
No. Before you pay, we tell you honestly whether your project can get qualified leads. If we don't think it can, we say so and don't take it on.
A lead who shows genuine interest and has a budget, timeline and location that match your offer. The exact criteria are agreed in your contract. Your team calls each lead within 24 hours and tags it in your free CRM, and our QC team cross-checks those tags.
Every new lead is checked against our blocklist of 1 lakh+ known fake contacts and replaced automatically if it matches. Where a campaign needs it, we also use OTP-verified forms, qualifying questions and duplicate removal.
Fake, invalid and broker leads are replaced first. If the campaign still ends short of the qualified share in your contract, you get a written apology and a refund for the shortfall within 15 working days.
Smaller budgets pay per lead; larger budgets work on a monthly retainer, with the ad budget paid separately. The price depends on the industry, the city and how strict the qualification is, so we quote after a free project review.
Usually 3 to 5 working days after you approve the plan, the ads and the landing page. Leads start arriving the day the ads go live.
You get two tools free: a CRM where every lead arrives in real time, and a reporting dashboard showing leads, cost per lead, spend, billing and alerts for each project. You see your own projects and nothing else.
Mostly real estate: residential, commercial, plots, leasing and NRI buyers. We also work with education, study abroad, interior design, tour and travel, events and weddings, automotive and B2B. Our offices are in Noida (headquarters), Lucknow, Bengaluru, Kolkata and Dehradun, and we run campaigns across India, Dubai and the US.
We only contact clients from the phone numbers and email addresses listed on this site. If someone asks for money in AAJneeti's name and you're unsure, write to us through the grievance redressal page before paying anything.
Now booking new campaigns
That's what our real estate clients typically see from 1,000 leads on a single project, when their sales team calls every lead within 24 hours. Qualified leads guaranteed in writing, a named team, and campaigns live in 3 to 5 days.
