Our Team

Alok Kumar Singh

Founder | Business Head

Alok has an electrifying personality. He is the man behind AAJneeti. He has been in the real estate lead generation game since 2014. A first-gen entrepreneur and an IIT Delhi alumnus, he has taken his company from a one-man hustle to a 100+ member lead generation agency managing ₹100 Cr+ in ad spend. He looks into everything personally – and that’s what keeps the energy high at AAJneeti. For him, each of our clients is our partner and in their success lies our success.

Aishwarya Singh

Aishwarya Singh

Director

A B.Com graduate from Delhi University, Aishwarya is known for going into details that others might overlook. She keeps the wheels turning at AAJneeti. Whether it’s something related to interior designing or office discipline, her acumen for picking up potential blocks and finding their solutions beforehand is uncanny. Her instincts to keep everyone and every process working efficiently and in a cost-effective manner make her the backbone of AAJneeti.

Ashvani Kumar Singh

Director

Ashvani is actively in politics, and hence, his insights into the political situation, the pulse of voters, and on-ground realities are infallible. Also, he has a deep understanding of real estate in Uttar Pradesh. He is an expert when it comes to running real estate lead generation and digital marketing campaigns in and around Lucknow. Connecting with people and making networks that are unstoppable are his superpowers. At AAJneeti, we look towards him when we need guidance on how to move people who seem unreachable or inaccessible.

Samir Singh

Director

Samir is a multi-talented person. He can edit videos like a pro and also has financial discipline a company needs to keep working smoothly. With 15+ years of experience in the industry, he knows how to make both people and processes run like clockwork – all while avoiding confrontations. He keeps people and teams accountable for their respective roles in various campaigns without seeming like a taskmaster. You won’t find him at the helm. He is part of the team and yet keeps the company agile.

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Gaurav Srivastava

Chief Technical Officer

The tech backbone of AAJneeti, Gaurav, is always prompt in his responses and is easy to reach – 24×7. He is awesome at finding the most practical solutions to the most complex challenges and obstacles on our way. He is using 10+ years of experience to ensure that our campaigns and our processes remain efficient, innovative, cost-effective, and easier to scale. Always curious and always ready to experiment, Gaurav is super-conscious of the feasibility of solutions he implements.

Amit Kumar singh

Amit Kumar Singh

Political Campaign Expert

With more than 11 years of experience in helping politicians get a nomination from the party and win elections, Amit Kumar Singh understands online and offline political campaigning quite well. He has helped many Vidhayaks and Sansads in UP and beyond by using ground-level insights to craft digital messages that have a massive impact – and help them widen their reach in their electoral base.

Rruchi Shrimalli

Content Head

The voice of AAJneeti, Rruchi has 26 years of experience in writing across different formats – website content, blogs, ad copies, scripts, and more. She is in love with ‘words’. At AAJneeti, she is playing the role of a storyteller – weaving narratives that connect, persuade, and convert our clients, as well as, target clients of our clients. She regularly coordinates with Our Creative, Operations, and Sales Head to brainstorm ideas that sell and convert easily.

Nivedita Shahi

Human Resources Specialist

With a strong foundation in human resource management, Nivedita brings expertise in talent acquisition, employee engagement, performance management, and organizational development. Skilled in creating people-first strategies, she ensures smooth HR operations while fostering a culture of collaboration, growth, and productivity. Known for balancing empathy with business needs, Nivedita focuses on building strong teams, streamlining HR processes, and aligning people strategies with organizational goals.

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Anish Sehgal

Sales Head

Anish is not like a typical salesperson. He is persuasive but not pushy. For him, the process of selling is not transactional but conversational. He has carved his position at AAJneeti by focusing on trust, transparency, and long-term growth with our clients – values we admire. With 7+ years of experience, he leads our sales team because he has the charm, discipline, and unwavering focus on closing deals that are beneficial both for us and our clients.

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Prakash Bisht

Video Editor & Graphic Designer

Prakash is a real master in editing video ads with lightning speed. With 7+ years of experience, he often edits up to 15 video ads a day and still finds time to handle other responsibilities like graphic design, proposal layouts, and even podcast editing. You won’t see him indulging in office banter until we are on trips. That’s the only time we see him chilling.

Rishabh Pandey

Digital Marketing Manager

Rishabh is a B.Tech graduate who upskilled himself to join the growing field of Digital Marketing. Today, he has 2.5+ years of experience in the field and has handled 10-12 clients at a time. With a penchant for generating a good volume of quality leads, He is now handling the entire Operations team and ensures that all our clients receive good leads consistently month after month.

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Beena Negi

Digital Marketing Manager (CPL)

Beena has about 2.5 years of experience in digital marketing, especially in running Meta Ads. She has handled 18+ clients and, invariably, she has managed to deliver them leads on time, resulting in a high retention rate of her clients. As a Team Lead, she keeps a close eye on how her team is performing and makes sure their campaigns are also performing well.

Dev Goenka

Digital Marketing Manager (CPL)

Dev holds a degree in Economics and Mathematics from Delhi University. This reflects in his analytical abilities and creative problem-solving in the campaigns he manages. With 2+ years of digital marketing experience, he is currently managing a portfolio of 10+ clients. He is prompt in responding to his clients and explains the logic behind his every move quite well.

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Mayank Raj

Digital Marketing Manager (Retainership)

Mayank has done MCA and is now handling around 35-40 projects per month. He is handling retainership clients as of now because he has successfully achieved consistent results, which translates into repeat business for our company month after month. He is good at spotting what’s working and what’s not, and always has backup plans ready to make everything work.

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Dheeraj Kohli

Client Relationship Manager

Dheeraj carries himself like a true professional – sophisticated, gentle, and always composed. He has an impeccable sense of style that drips down to his approach to work. Everything he does is well-planned, refined, and performance-driven. He builds client trust by dealing with all interactions with true professionalism, elegance, and class.

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Meghali Debnath

Sales Manager (Kolkata)

Meghali is one of our best salespersons and is also the most feared one at AAJneeti. She is not only good at closing clients but also relentless in following up with in-house teams to make sure her clients get the deliverables on time. When she takes on a client, she becomes the client for us. Lol! Her persistence and fire keep everyone else alert and on toes.

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Prashant Kumar

Senior Developer

With 3.5 years of solid tech experience, Prashant is ambitious and passionate about his work, leaving no stone unturned when it comes to delivering the best digital solutions for clients. He takes time to deeply understand client needs, gathers references to align with their preferences, and effectively leads his development team. Known for his innovative ideas and problem-solving approach, Prashant not only impresses clients but also motivates his team with creative strategies and forward-thinking solutions.

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Akhil

Front-End Developer

Akhil has a razor-sharp focus. Once he sets out to complete a task, he is diligent and consistent and makes sure it is done with precision. Akhil is never one to give in to pressure and never shirks away from the hard work. He is reliable and detail-oriented, and thus, we can count on him to complete the projects within deadlines – every single time.

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Adarsh Singh

Digital Marketing Executive

A math graduate, it isn’t surprising that Adarsh is so good at crunching numbers. He has been with us for more than a year and is known in the team for consistently delivering high ROI for clients he handles. He took the spotlight at our office when he generated three times the expected leads for a client, winning us repeat orders from him. He has been a Project Manager before, and it shows in his disciplined approach to everything.

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Manish Kumar Singh

Video Editor & Graphic Designer

A close childhood friend of Prakash, Manish, used to work with Times Internet Limited before joining us. He also has 7+ years of experience in the field and churns out about 10-11 video ads a day, along with completing other design tasks. Together with Prakash, he makes sure that the creative pipeline of AAJneeti Connect Ltd. (ACL) never slows down.

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Akash Singh

Digital Marketing Executive

Lucknow’s ad guru, Akash is working as part of AAJneeti’s digital marketing team. He is responsible for executing campaigns and making sure all client deliverables are handed over on time. At AAJneeti, he is gaining hands-on experience in supporting team operations and diligently playing his role in our fast-paced environment.

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Muskan Singh

Digital Marketing Executive

Muskan has done English Honours and has been working on Meta campaigns ever since then. She takes pride in making sure that the leads she generates for the clients are actually useful to them. She pushes harder every day to make sure that her clients’ money is invested wisely and gives excellent ROI. She always keeps smiling, and her name suits her very well.

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Aman Singh

Digital Marketing Executive

Aman has completed his B.Com and has been working with AAJneeti for a little over a year. He has proved himself to be a reliable and hardworking member of our Operations team. He is eager to learn and brings focus and energy to each campaign he handles. From managing ad sets to tracking performances to brainstorming with teammates, he believes that every little step forward leads to big results for our clients.

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Shresth Tiwari

Digital Marketing Executive

A B.Com graduate, Shresth is delivering good leads in high numbers by being creative in his campaigns. His projects deliver outstanding results. He has become a valued member of the AAJneeti team by focusing on helping his clients achieve their goals directly. Every client who has worked with Shresth till now has become a repeat client of our digital marketing agency.

Abhishek Kashyap

Digital Marketing Executive

Abhishek has done a BBA in Digital Marketing, and you can see him all serious and brooding in the office, fully immersed in his campaigns. His clients love him for being diligent and ultra-responsive. We discovered his lighter side on our Jim Corbett trip, where his smile and enthusiasm reminded us that he can be fun too.

Arvind Kumar

Digital Marketing Executive

Arvind is a Bachelor of Arts graduate with a penchant for poetry. His special, personalised birthday wishes are always fun to read, and so are his campaign headlines and hooks. His focus on campaign management and optimisation is incredible. He has earned recognition from the team by launching campaigns that consistently exceed client expectations.

Ekansh Sharma

Digital Marketing Executive

Currently in the final year of B.Com (Hons), Ekansh already has almost two years of experience in digital marketing. He specialises in Meta Ads, PPC campaigns, and ‘dancing’.  He is our best dancer. A bundle of energy, his face lights up every time he pulls off a lead generation campaign, which generates a high volume of high-quality leads and wins client praise.

Shreya Awasthi

Sales Executive

Don’t be deceived by the quiet, calm demeanour of Shreya. She has a sharp humour and wit, and can cut through nonsense with a single line. Clients love her because of her honesty and transparency. She is both subtle and edgy as required – and that’s not only refreshing but also quite impactful in earning the respect of both the clients and other members of the AAJneeti family.

Ankit Raijada

Digital Marketing Executive

With an MBA in Finance and Marketing and 2 years of experience in digital marketing, Ankit derives his strength from the positive feedback of his clients. He is good at making campaign strategies that hit all metrics – and hence, all his campaigns are efficient and effective. His favourite memory with AAJneeti was our trip to Jim Corbett, where he bonded with colleagues over laughter and adventures.

Simran Sharma

Digital Marketing Executive

Simran did her BA from Delhi University and has 2 years of experience in digital marketing. She proved her mettle when a project no one else could make work started delivering results under her. That has encouraged her to take on bigger, more challenging projects – and she continues to solve problems others give up on. She loves the fun-loving side of the AAJneeti family and enjoys our inside jokes very much.

Shantanu Kumar

Sales / Content Executive

Shantanu is creative to the core. He has excellent writing and sketching skills as well as an ear for music. In content, he channels it into crafting ad copies, video scripts, and voiceovers that not only attract clients but also sell (or convert). In sales, he uses his knack to get into the heart of things to understand what the clients need and then personally make sure they get what they are promised.

Anshika Malik

Campaign Analyst

One of the youngest members of our team, Anshika, is still pursuing BBA. She interned in the Content team for three months and mastered the skills of writing creative and ad copies, and doing voiceovers. But due to her sharp observation, she has joined us as a campaign analyst. Now, she is diving into numbers, performance tracking, and campaign insights – sitting right in the fire and still proving herself like a true warrior.

Anubhav Singh

SEO / Content Executive

Young and ambitious, Anubhav is hardworking and eager to learn. He never hesitates to put in a few extra hours every day to learn new things and help his team achieve targets on time. Whether we put him in the SEO team, content team, or data entry team, he keeps doing his best. He speaks less and does more.

Siddharth Vaish

Google Ads Expert

Siddharth has done B.Tech and MBA, and also has two years of experience in digital marketing. He manages all Google Ad campaigns successfully and is known for taking full ownership and delivering results for all his clients. At work, you see him focused and analytical – always optimising his campaigns. On trips, you can see him bonding with the team with the same energy.

Vinisha Kumari

Client Relationship Manager

Vinisha has her eyes and ears on everything – all the time! She is on top of every detail and has a penchant for getting things done on time. She tracks all deliverables and deadlines for the client projects she handles, making her a crucial wheel in the AAJneeti work cycle. Both clients and the AAJneeti team depend on her not to let anything slip through the cracks.

Meenakshi Dubey

Receptionist | Sales Executive

One of the youngest and bubbliest of the AAJneeti Team, Meenakshi is a total extrovert. If you come to AAJneeti, she will probably be the first person on our team to meet and greet you. She gels with everyone on the team and manages the reception as well as sales or feedback calls quite well. She is friendly, approachable, warm, and works with utmost sincerity.

Sagar

Video Editor & Graphic Designer

The youngest member of our Designing Team, Sagar, has 2+ years of experience. And he has adapted well to the fast-paced demands of the team. But he leans more on experimenting with more creative work like editing social media reels and shorts. He has brought a fresh energy to the team and a bit more experimental – something which we always encourage at AAJneeti.

Chitransh Srivastav

Sales Executive

Shy but quick, Chitransh is an excellent listener and a fast learner. He is persistent and is always willing to adapt to new roles assigned to him. He is growing into his sales role and becoming an indispensable part of the team. His keenness to learn the top skills of other team members shows that he has a promising and strong sales career ahead.

Preeti Sharma

Front-End Developer (Intern)

Pursuing B.Tech in CSE, Preeti is a quick learner and grasps new technical concepts with ease. Always curious and enthusiastic for picking up challenges, she is already proving herself to be a valuable addition to the team. Right now, she is working on website development projects and landing pages for our clients as well as AAJneeti’s Employee Management software.

Raghav Malhotra

Digital Marketing Intern

One of the younger members of our team, Raghav, joined AAJneeti after completing his Digital Marketing Certificate Course. Though he has only 7 months of experience in the field, he’s eager to learn and grow. Though new in the team, he is learning to work hard and party hard with the AAJneeti team. His new mantra seems to be ‘Go-getters get to go to Goa!’

Pratiyush Raj

Digital Marketing Intern

Pratiyush was a fresher when he joined us. He is pursuing BCA and also learning the ropes of handling lead generation campaigns at AAJneeti. He is coordinating with Dev and Aman right now and has had his first taste of success already. He is handling five clients right now – and requires little monitoring. He is our digital marketing expert in making.

Shivam Kumar

Accountant

With AAJneeti becoming a public limited company, our bookkeeping and transactional records needed to be accurate and precise. Shivam is helping us do that. With 3+ years of experience in Accounting and Finance, he is coordinating with our Chartered Accountant to ensure our financial reporting and compliance are foolproof. Detail-oriented and dependable, Shivam is helping us take baby steps towards financial discipline.

Prince Baisla

Assistant Sales Manager

Though still young, Prince is a graduate and already has 6 years of experience in lead generation, sales management, making marketing strategies, and handling teams. He has worked for the healthcare and software sectors. He is an excellent negotiator and loves to follow marketing trends. At AAJneeti, his project management skills are at work in smoothing our sales team’s efficiency.

Last but not the least

Anaya Parihar

AAJneeti's Little Star

Anaya is Alok’s daughter and the youngest member of the AAJneeti family. She is also the motivation behind Alok’s relentless efforts to grow the company. She can be charming and win over anyone with her giggles and laughter, as well as, strong-willed enough to make anyone do her bidding  – just like her father. She is the reason why we all laugh a little more at AAJnee

3. Lead Qualification Process

We integrate CRM for our clients allowing them to receive leads in real-time so that they can take immediate action. We have observed that if you do not respond to leads ASAP, they enquire at other places and book deals elsewhere.

Hence, our lead qualification process requires our clients to call leads within 24 hours to verify their interest and financial capacity to invest in or buy the product.

Qualification Criteria:

Qualification Criteria:

  • Qualified Leads (40-80% Guarantee):
      • Leads showing genuine interest and confirming financial capacity within 24 hours are considered qualified.
      • AAJneeti offers a 40-80% qualified leads guarantee depending on your project.
  • Invalid Leads:
      • Leads providing incorrect contact details or stating they mistakenly filled out the form are marked as ‘invalid.’
  • Not Interested:
      • Individuals expressing disinterest in the property during verification are categorised as ‘not interested.’
  • Cost Concerns:
    • Leads indicating the product is beyond their budget are labelled ‘invalid.’

We stand by our commitment to quality leads, offering a 40-80% guarantee. If the promised number of qualified leads is not delivered, we replace them to ensure client satisfaction.

At AAJneeti, our philosophy revolves around exceeding expectations. We strive to deliver not just what we promise but to go beyond, providing clients with a reliable and results-driven lead generation experience.

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AajNeeti aims to make a difference in the business consultancy landscape by providing an integrated approach to achieving business goals.

Contact us today to get started!