How we filled The Leela for a Dholera investors meet in Delhi
Biggest Investors Meet · The Leela Hotel, Vishwas Nagar, Delhi · Sunday, 1 November 2026
AAJneeti generated about 1,700 leads for a one-day Dholera investors meet in Delhi. More than 300 investors came, the event closed 171 allotments, and more than 80 of them came from AAJneeti leads.
- Client
- Developer
At a glance
- Client
- Bullmen Realty, channel partner selling Eleque Infra's Dholera plots
- Developer
- Eleque Infra, a Noida-based developer focused on Dholera
- Project
- Residential plots in Dholera, Gujarat, from ₹8 lakh*
- Offer
- Pay 10% now and get immediate registry
- Event
- Biggest Investors Meet, Sunday 1 November 2026
- Venue
- The Leela Hotel, Vishwas Nagar, Delhi
- Our role
- Lead generation for the event
- Our fee
- About ₹6 lakh + GST
The brief and the challenge
Bullmen Realty needed a full room of serious investors at The Leela on one Sunday.
The land is far from the buyer
The plots are in Gujarat. The investors are in Delhi NCR, and most have never seen Dholera.
One day, one chance
An investors meet has a single date. Leads that do not turn up are lost.
Footfall is not the goal
Visitors had to be ready to book on the day, using the 10% payment and immediate registry offer.
What AAJneeti did
Campaign built around the event. The ads led with the date, the venue, the ₹8 lakh starting price and the 10% payment with immediate registry, aimed at property investors in Delhi NCR.
Leads delivered to Bullmen Realty. Every enquiry went to Bullmen Realty's sales team, who called the investors and confirmed their visit.
Fake leads kept out. AAJneeti's QC team cross-checked the leads and replaced any invalid or fake enquiries.
Results
About 1 in 6 leads came to the meet, about 1 in 4 of those visitors bought, and AAJneeti leads made up nearly half of the event's 171 allotments.
| Stage | Count | Conversion |
|---|---|---|
| Leads generated | about 1,700 | |
| Footfalls at The Leela | 300+ | about 18% of leads |
| Allotments at the event, all sources | 171 | |
| Allotments from AAJneeti leads | 80+ | about 27% of footfalls, about 5% of leads, nearly half of all allotments |
- ₹6 lakhCampaign fee, plus GST
- ~₹350Cost per lead
- ~₹2,000Cost per investor walk-in
- ~₹7,500Cost per allotment
Each allotment from AAJneeti leads cost about ₹7,500, under 1% of the ₹8 lakh starting plot price.
*T&C apply, as per the developer's offer. Figures as reported for the event of 1 November 2026.
