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Performance Marketing

We Guarantee Qualified Leads - in Writing

Most agencies promise leads. We put a number on it - a written 40–80% qualified lead rate, agreed before your campaign goes live, with any lead that misses the bar replaced at no extra cost. Everything on this page is how we actually deliver on that.

  • Connect with Our Performance Marketing Team
  • See Performance Marketing Case Studies


Speak with our team
  • YouTube
  • Google Ads
  • Instagram
  • Facebook
  • Meta

Platforms we work onYouTube, Google Ads & 3 more

4.5+Rated on Google

  • Search Engine OptimisationWe help your business rank for localised search terms to capture high-intent buyers before they click on your competitors’ websites.
  • Pay-Per-Click AdvertisingWe manage your ad budget carefully across Google and Meta platforms to stop wastage and find prospects that are ready to transact.
  • Content MarketingWe test different ad angles but are always transparent about the offers in our ad copies and landing pages. This helps us qualify buyer intent early on.
  • Email MarketingWe build automated follow-ups, drip campaigns, and remarketing sequences with smart tracking tools to engage and guide cool prospects back to your sales team.

Our Process

Our Performance Marketing Process

How We Build and Deploy Your Performance Marketing Framework?

Speak with our team

  1. Step 1

    Audience Research

    We map your ideal buyer profile based on real buyer data. We also analyse local pricing trends, competitor campaigns, and historical sales insights (if available) to target high-converting audience segments.

  2. Step 2

    Strategy & Targeting

    We build our campaigns to minimise ad spend wastage. Our team bids on high-intent keyword clusters and custom audience segments to make sure you get serious buyers only.

  3. Step 3

    Creative Development

    Your ad creatives, ad copies, videos, landing pages, and campaign assets are all built around the campaign strategy we have locked. We test multiple variations to combat ad fatigue and get the lowest CPL.

  4. Step 4

    Conversion-Focused Content

    Instead of writing clickbait ad copies or landing pages, we focus on highlighting the project, configurations, sizes, and prices clearly. This helps us filter casual browsers and attract serious buyers.

  5. Step 5

    Campaign Launch

    We don’t just set up a campaign and forget it. We deploy Google, Meta, and YouTube ad campaigns and monitor them continuously to make sure ad platforms do not spike your budget unless it’s justified based on the conversion data.

  6. Step 6

    Funnel Coordination

    A great ad fails if the landing page or the website it leads to tells a different story. We sync our active ad hooks, landing pages, layouts, and retargeting workflows into a single, cohesive path.

  7. Step 7

    Lead Capture & CRM Tracking

    We push leads to your sales pipeline in real-time. We connect your landing pages, lead forms, and WhatsApp funnels directly to your CRM, and set up alerts so your team can call hot prospects within minutes.

  8. Step 8

    Optimisation & Lead Nurturing

    At AAJneeti, optimisation never stops. Based on live campaign performance data and lead response feedback shared by your team, we pause underperforming creative hooks and reallocate ad spend to highest-yielding campaigns.

What's included

Everything a campaign needs, run by one team

Every performance marketing retainer covers the full path from first impression to a qualified conversation with your sales team.

  • Audience and keyword research for your market and city
  • Campaign structure on Google, Meta, YouTube and LinkedIn
  • Ad copy, static creatives and short video cuts
  • Landing pages built for one project and one offer
  • Lead forms and WhatsApp capture wired to your CRM
  • Negative keywords, exclusions and lead-quality filters
  • Weekly reporting on cost per qualified lead
  • Monthly reviews with your sales team's feedback

You get one campaign manager who knows your project, and the same team writes the ads, builds the pages and reads the results.

What We Do

Performance Marketing Capabilities

01 / 04

We target actual localised search intent and keep an eye on custom behavioural trends to identify and capture high-intent prospects that are ready to buy.

We are transparent about location, configuration, and pricing in our creative hooks, and also use intent-based lead forms to filter out low-intent, casual browsers.

We bridge the operational gaps between ad hooks, custom landing pages, and retargeting workflows to bring your Customer Acquisition Cost (CAC) down systematically.

We integrate CRM tracking and real-time reporting to trace how each marketing rupee is spent - optimising your budget to secure qualified leads efficiently.

Capabilities

Connected Performance Marketing Solutions

Speak with our team

  1. SEO

    Search Engine Optimisation

    We help your business rank for localised search terms to capture high-intent buyers before they click on your competitors’ websites.

    3×Higher Long-Term Organic Visibility

  2. PPC

    Pay-Per-Click Advertising

    We manage your ad budget carefully across Google and Meta platforms to stop wastage and find prospects that are ready to transact.

    ≈40%Lower Cost Per Qualified Lead

  3. Content

    Content Marketing

    We test different ad angles but are always transparent about the offers in our ad copies and landing pages. This helps us qualify buyer intent early on.

    3xHigher Engagement & Conversion Intent

  4. Email

    Email Marketing

    We build automated follow-ups, drip campaigns, and remarketing sequences with smart tracking tools to engage and guide cool prospects back to your sales team.

    ≈42%Higher Email Open Rates

  5. Video

    Video Marketing

    We create reels, explainers, testimonial videos, and walkthroughs that stop your targeted audiences from scrolling and drive action.

    ≈4xHigher Buyer Attention & Retention

  6. SMM

    Social Media Marketing

    We connect your organic social positioning with paid ad campaigns to target new market segments and accelerate your sales growth.

    2×Stronger Audience Reach & Engagement

  7. ORM

    Online Reputation Management

    High-ticket buyers today search your brand name before they contact you. We build your local brand credibility using automated review generation systems.

    92%of Buyers Trust Online Reviews

  8. CRM

    CRM & Marketing Automation

    Delay of every minute can kill the lead response rate. We offer you leads in real-time through CRM integration and set up custom WhatsApp alerts to your sales team to drive quick action.

    4×Faster Lead Response Systems

  9. Web

    Website & Landing Page Optimisation

    Some of the most beautiful websites and landing pages fail because they fail to capture leads. We plug-in such leaks to drive conversions.

    ≈2×Higher Landing Page Conversion Efficiency

Why cost per lead misleads

Cheap leads are the most expensive line on your sales sheet

A low cost per lead looks good in a report until your sales team spends the week calling numbers that never pick up. We judge every campaign on cost per qualified lead, the number that tells you what a real conversation actually cost.

That changes how a campaign is built. Targeting gets narrower, forms ask one more question, and budgets move to the ads that produce buyers rather than clicks. The qualified lead rate is agreed with you in writing before the campaign goes live.

Why clients trust us

Agreed in writing before you spend

4.5+Rated on Google

We agree the qualified lead rate with you before the first rupee is spent, and leads that miss it are replaced. It is how we have worked with developers, colleges and B2B firms since 2014, and it keeps both sides honest about what a campaign is for.

Proven Results

Real Estate Performance Stories

Case Study 01

440+

Buyer Enquiries Generated in 7 Days

Dholera Smart City Investment Plot Campaign, Gujarat

True Growth Realty needed to reach investors and end-buyers looking at plotted, appreciation-led inventory in the Dholera Smart City corridor - with long-horizon investment intent.

Read the full story

Strategy

We deployed multiple ad sets with different creatives to track live CPL patterns and scaled ones with angles our investors responded to. We found that the buyers we were targeting cared most about location advantages, smart-city infrastructure timeline, plot sizes, and entry pricing. We paused the underperforming variants fast to prevent ad wastage.

Result

The campaign generated:

  • 440+ buyer enquiries.
  • 2,00,000+ campaign reach.
  • Exceptionally optimised CPL across a high-volume investment audience.
  • Consistent delivery across six parallel ad sets with the two top sets alone driving 160+ enquiries each.
Case Study 02

310+

Guests Confirmed Visit to the Real Estate Promotional Event

Lucknow Property Showcase Event, Uttar Pradesh

HOD Real Estate wanted a strong local footfall for a Lucknow property showcase event they were hosting. Cost efficiency and enquiry volume were their two biggest priorities.

Read the full story

Strategy

We built a tightly geo-targeted Meta campaign targeting buyers in and around Lucknow. We ran multiple creative variants to assess the lowest-cost route to qualified leads. Since the audience was local and well-matched, we focused on scaling the ad sets that generated the highest lead volumes while keeping the cost per enquiry down.

Result

The campaign generated:

  • 310+ confirmed visits.
  • 1,20,000+ campaign reach.
  • Average CPL less than ₹100.
  • Multiple ad sets delivered 55 to 67 enquiries each, proving the result was repeatable.
Case Study 03

125+

Buyer Enquiries at Our Lowest Cost Per Enquiry This Cycle

The Royal Green Residential Plots Campaign, Sector 148, Noida

XCapital India needed a high-efficiency enquiry engine for The Royal Green-148, a plotted residential community. The goal was to maximise the volume of serious enquiries for every rupee spent on ads.

Read the full story

Strategy

We focused on project-specific creatives that highlighted details that Noida homebuyers screen for first, like a concrete entry point (such as INR 35 lakh for 100 sq yd), the location pull of Sector 148, and trust signals that can convert curious scrollers into enquiries. We watched the CPL closely and rotated creatives against it daily to ensure that the cost per enquiry remained low.

Result

The campaign generated:

  • 125+ buyer enquiries.
  • 12,000+ campaign reach.
  • Our lowest CPL across the entire portfolio this cycle.
  • Steady scaling with no efficiency drop-off.
Client voices

Words from people who truly matter

4.5+ Rated on Google

Amitesh PandeyTrue Acre

5.0

We started working with AAJneeti about eight years ago. Until then, I was not really convinced real estate lead generation is effective enough to get me real clients. But AAJneeti has given me serious buyers consistently - and has kept my sales team busy during weekends.

Pradeep SajjanFounder, IndiaRealty

5.0

I have worked with five agencies in twelve years. AAJneeti is the first one I have not had to manage the campaign for. They run it. I read the weekly summary.

Sanjeev Ranjan SinghRealhubb

5.0

Alok is quite enterprising. He does not sit at the helm and expect his team to do everything. He is actively involved in generating creative ideas, making videos, overseeing campaigns, research about different projects and micromarkets, and doing podcasts. It’s no wonder his team gives us such great results every time.

Saurabh GuptaUrban Avenues

4.0

Noida, and NCR in general, is very competitive in the field of real estate consultancy. I needed something more than lead generation to stand out - a bit of online branding as well as image building to cultivate trust in our clients. Alok guided us personally on branding and establishing ourselves as real estate experts while his team handled our lead generation campaigns well.

Amit AroraRealty Smartz Private Limited

5.0

What sets AAJneeti apart is precision. Whether the campaign is for a project in Dwarka, Manesar, or Chandni Chowk - the leads consistently match the buyer profile we need. Their daily optimisation discipline keeps performance steady, even as we run multiple developer launches simultaneously.

Harshal Chittransh Adobe Realty

5.0

What I value the most is ‘commitment’. If someone doesn’t honour his or her word, I can’t work with them. I have had a very pleasant experience with AAJneeti in this regard. They are proactive in taking approvals and sharing reports, send reminders for lead feedback whenever my team slacks off, and respond quickly.

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All Reviews

Why Partner with AAJneeti

Your Performance Growth Partner

The disciplines that show up in every retainer, written down so you can hold us to them.

250+Client Projects Managed

Cross-Industry Performance Expertise

Campaigns executed across real estate, education, B2B, interiors, ecommerce, leasing, hospitality, and C&I solar businesses.

~95%Efficient Junk Lead Filtering Systems

Intent-Driven Lead Qualification

We deploy negative keyword strategies, behavioural filters, and intent forms to weed out casual scrollers before they reach your database.

21+Multi-City Campaign Experience

Regional Buyer Behaviour Understanding

Campaign experience across NCR, Lucknow, Jaipur, Bengaluru, Dubai-focused audiences, and emerging growth corridors helps us adapt campaigns to regional buyer behaviour more effectively.

25,000+Campaigns Optimised

Data-Driven Performance Systems

Continuous optimisation across audiences, creatives, bidding systems, funnels, and CRM workflows improves campaign performance over time.

End-to-EndSales Support Framework

Bridging Marketing and Operations Gaps

Besides lead generation, we align our campaign feedback loops with your CRM data and trigger real-time alerts for your sales team the moment a lead lands, maximising their chances of conversion.

Decision-Ready Reporting

Faster Strategic Visibility

Clear reporting structures help businesses understand campaign direction, enquiry trends, and growth opportunities without relying on fragmented updates.

Performance Marketing Systems

Ready to Build a More Predictable Sales Pipeline?

AAJneeti builds connected performance marketing systems designed to attract better buyers and stop ad wastage:

  • Search, Display & YouTube Campaigns Built Around Buyer Intent
  • Meta Campaigns Designed for Reach, Retargeting & Enquiry Generation
  • Landing Pages & CRM Systems Structured for Better Sales Visibility
  • Reporting Frameworks That Help Teams Make Faster Growth Decisions

Get Your Performance Strategy Blueprint

Share your details and our team will connect with you to understand your growth goals, campaign challenges, and sales objectives.

  • Secure Enquiry System
  • Faster Response Cycles
  • Performance-Focused Team

FAQ

Questions Businesses Commonly Ask Before Starting Performance Marketing

Can't find what you're looking for? Reach out to our team and we'll get back within a few hours.

Talk to a specialist
How will you improve the quality of leads we are currently getting?

Most low-quality leads come from weak targeting, poor qualification logic, and campaigns optimised only for cheaper CPLs. AAJneeti uses audience intent mapping, landing page refinement, CRM feedback, and buyer-behaviour analysis to improve enquiry relevance over time.

In many campaigns, businesses start noticing clearer sales conversations within the first few optimisation cycles.

Which platforms should we prioritise for our business - Google Ads, Meta Ads, YouTube, or SEO?

The ideal platform mix depends on your ticket size, buyer journey, geography, and sales cycle.

High-intent searches often perform strongly through Google Ads, while Meta, YouTube, SEO, and remarketing systems help businesses stay visible during longer consideration journeys that can span weeks or even months.

How do you reduce wasted ad spend in performance marketing campaigns?

A large portion of wasted ad spend usually comes from broad targeting, weak audience signals, poor landing page alignment, and limited conversion visibility.

AAJneeti continuously refines campaigns using engagement patterns, CRM feedback, buyer behaviour data, and conversion tracking insights to improve efficiency over time.

How do you connect marketing campaigns with actual sales outcomes?

AAJneeti integrates campaign tracking with CRM systems, lead routing workflows, reporting dashboards, and sales feedback loops so marketing decisions are not based only on clicks or impressions.

This helps businesses identify which campaigns are contributing to meaningful pipeline movement and stronger conversion opportunities.

What makes AAJneeti different from other performance marketing agencies?

Most agencies operate channel-by-channel. AAJneeti builds connected growth systems where ads, landing pages, retargeting, reporting, CRM workflows, and buyer journeys work together.

This creates better visibility into campaign performance, faster optimisation decisions, and stronger long-term scalability across multiple platforms and markets.

Does AAJneeti only work with real estate businesses?

No. Real estate is where we have the deepest track record, but we run qualified-lead campaigns for education, B2B, and C&I solar brands using the same guarantee-backed process.