Open Role · Performance Marketing
Senior Performance Marketing Manager
You will own the daily-cuts discipline across five-to-eight active retainers, partner with one of the four directors on the strategy reviews, and mentor two-to-three media buyers on your team.
- Noida, India (Hybrid — 3 days office, 2 WFH)
- Full-time
- ₹18 to 32 LPA
- 5+ years
~3 min · response within 5 days
About the Role
You will own the daily-cuts discipline across five-to-eight active retainers, partner with one of the four directors on the strategy reviews, and mentor two-to-three media buyers on your team. The retainers you would manage are typically multi-vertical — a mix of real estate, education, B2B, or e-commerce — with combined monthly ad-spend in the ₹1-3 Cr range.
This is a senior role. We expect you to make daily-cut decisions independently, surface honest day-fourteen assessments to clients, and own the cost-per-qualified-lead numbers in the monthly reviews. Founders are not in your daily critical path; the retainers you run are.
We will train you on the AAJneeti qualification SOP and the WhatsApp-first lead-capture pattern in the first three weeks. We will not train you on Meta, Google, LinkedIn, or attribution fundamentals — those are prerequisites.
Responsibilities
- Own end-to-end performance for 5-8 active retainers across Meta, Google, LinkedIn, and YouTube
- Run daily-cuts reviews and reallocate budget across retainers based on yesterday's performance
- Write honest day-fourteen assessments when a campaign is structurally underperforming
- Lead the monthly client review with the director — present the cost-per-qualified-lead numbers and the next month's plan
- Mentor 2-3 media buyers — review their daily cuts, sharpen their attribution work, escalate gaps
- Partner with the qualification call team head on lead-quality drift signals
Requirements
- 5+ years of in-house or agency performance marketing experience, with at least 2 years of senior responsibility on retainers above ₹50L/month ad-spend
- Hands-on Meta Business Manager, Google Ads (including PMax + Search), and LinkedIn Campaign Manager — not just oversight
- Strong attribution chops — server-side conversion tracking, multi-touch attribution, the limits of each
- Communication discipline — willing to write the honest day-fourteen assessment when a campaign is not working
- Indian-market context — comfortable with RERA, DPDP Act, and the operational realities of Indian client retainers
- Fluency in English; conversational Hindi a strong plus
Benefits
- Salary ₹18-32L per annum (CTC) depending on experience, plus retainer-performance bonus
- Hybrid — 3 days office at Sector 62 Noida HQ, 2 days WFH
- Health insurance for self + family
- Annual learning stipend ₹50,000
- ESOP eligibility after 18 months
- Senior-team retreat once a year (last year: Goa)
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