Google ads

Remarketing & Retargeting

Remarketing & Retargeting can be a little confusing as often people mess up these terms interchangeably. Think of a scenario where a customer enters...

How to Set up Retargeting Google Ads?

Google Ads retargeting is a type of online advertising strategy which targets specific customers. Usually, these customers have already visited your web site or...

How to set up Google Bid Strategy?

Before we get into setting up bidding strategies, let's get to understand the concept of bidding first. What is Bidding?  Your general acquaintance with the term...

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