The purpose of writing is to provide a step-by-step explanation on how to set up your Google Ads account and initial campaigns for B2B companies in the most cost-effective manner while still optimizing converting traffic. Introduction B2B customers, like the rest of us, prefer to explore products and services online. According to a recent Clutch…
FACEBOOK HELPS BUSINESSES FIND PROSPECTIVE CUSTOMERS & GOOGLE HELPS PROSPECTIVE BUYERS FIND YOUR BUSINESS – Antoine Dupont Hi, My name is Alok Kumar Singh, I’m the founder of AAJneeti, which I have started from a single room in 2014. And today we are a team of 30 young creative minds, working for more than 100…
Remarketing & Retargeting can be a little confusing as often people mess up these terms interchangeably. Think of a scenario where a customer enters your shop, inquires about a particular product, and then leave without buying. You know well that there has been a potential sale. But, there is a complete chance that the customer…
Google Ads remarketing is a great approach for an advertisement campaign on the Google Ad network. There are shreds of evidence to suggest that only 2 to 4% of website visitors result in transactions. This could force you to step back from remarketing but also can be a motivation to fuel your advertising efforts. There…
Google Ads retargeting is a type of online advertising strategy which targets specific customers. Usually, these customers have already visited your web site or any existing contact on some of your database files. In some cases, it might be possible that they may have been visited one of your competitor’s web site. Basically, Retargeting can…
This article covers how Google Remarketing Campaigns helps in Lead Generation for your Small and Medium Business Enterprise.
Lead Generation has become the staple of Digital marketing for almost every type of product and service. The dynamic nature of marketing has led to the advent of a multi-pronged approach, one of that approach being lead generation. As the economy opens up in the post COVID era to witness a new normal, Digital Marketing…
Before we get into setting up bidding strategies, let’s get to understand the concept of bidding first. What is Bidding? Your general acquaintance with the term bidding might be in the “Auction” sense where bids on products and services are placed by a crowd of people.”1…2….3…. Wham! Sold! “ might ring some bells. But in…
What is Conversion Tracking? Think of a scenario where on a bright summer noon you enter a Café and sit for a while to enjoy the Air Conditioner. It is merely a minute when the waiter shows up and asks you to order cuisine. You ask him to wait up and start exploring the menu.…
This is a handy guide for all the newbies who are looking out for how to start their YouTube advertisements.