Here Are 25 Must-Have software to Dominate in B2B Lead Generation

January 4, 2022
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Here Are 25 Must-Have software to Dominate in B2B Lead Generation

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A defined plan for targeting prospective clients should be part of any lead generation campaign. In addition, you’ll need the necessary tools to track and execute your approach.

B2B lead generating solutions are pieces of software that help you capture leads. Because it’s a fully automated process, you can concentrate on building campaigns rather than manually entering lead data. A defined plan for targeting prospective clients should be part of any lead generation campaign. In addition, you’ll need the necessary tools to track and execute your approach.

You want a lead generation tool that doesn’t have a lot of “chores.” It should automate your procedures without requiring you to write a lot of code. The more intuitive and user-friendly it is, the better. 

This isn’t to imply that some of the best lead creation methods won’t require some practice. When it comes to choosing your lead generation software, look for the following features:

Usability: How easy is it to set up and run your campaign?

Integration: Does it interface with your existing marketing tools?

Pricing: Are you able to purchase all you require while maintaining within your financial constraints? How do the rates stack up against the competition?

Features: Does it provide all of the bells and whistles you’ll need to automate lead generation campaigns?

Benefits: Will it assist you in achieving your lead generation objectives?

Lead generating software comes in a variety of shapes and sizes, and it may be used for a variety of objectives. You’ll notice that some have more features than others in particular areas. You’ll also need to think about cost and choose the best tool for your money.

What Are the Different Types of Lead Generation Tools?

For B2B lead generating, you can use a variety of lead generation platforms. Here are a few examples:

  • Inbound lead gen tools: Assists in generating leads for your website.
  • Outbound lead gen tools: Assists in locating and contacting leads (through email, phone calls, social media, etc.).
  • On-page lead gen tools: Assists you in capturing leads from your website (lead capture forms).
  • CRO tools to increase leads:Increases the number of leads that become sales-qualified leads.
  • Marketing management tools:Tracks performance in order to improve lead generation campaigns and target high-quality leads. 
  • Email marketing tools: Develops nurturing programmes to keep prospects interested and advancing through the buying process.
  • Search marketing tools: Assists in increasing on-site leads by increasing traffic from sponsored and organic search.

It all depends on the type of lead generation campaign you’re running. If you’re still manually sending emails to prospects, for example, it’s time to invest in an email marketing solution. Making B2B lead generation easy and realistic requires automation.

Let’s take a look at the top 25 lead generation tools for 2021.

1. LeadPages

With solutions like LeadPages, capturing leads on your website is a lot easier. You may use this to make customized landing pages for specific audiences. The software then links to your other applications, allowing the leads to be pushed into your CRM.

And don’t worry, you don’t have to start from the beginning. You can choose from hundreds of high-converting templates. Then you can personalize it by changing the colors, adding your logo, and selecting a design.

LeadPages is $27 per month for Standard, which is plenty if you simply have one website. If you have a lot of them, the $59/mo Pro package for three websites is the way to go. Or, if you’re an agency, then you may switch to the Advanced plan for $239/mo for up to 50 sites. A 14-day free trial is also available.

2. OptinMonster

It’s time to capture visitors utilizing lead forms after you’ve created a fantastic landing page. It’s important to remember that shorter forms are more effective. The drag-and-drop builder that comes with OptinMonster is fantastic. This allows you to easily create several types of opt-in forms. Lightbox popups, fullscreen takeovers, floating bars, and slide-ins are examples of this.

There’s no need to start from scratch with this tool because it comes with over 100 templates to pick from. They’re visually appealing, which is perfect for attracting leads’ attention and gathering information. To display the right popup, there’s also a strong segmentation and targeting engine.

Do you need to make real-time changes to your lead form? This platform allows you to quickly change and test forms. Opt-in form A/B split testing has never been easier.

For a single website, OptinMonster’s Basic plan starts at $14 per month. Then, if you have numerous, you may choose the Plus plan, which costs $30 per month for two sites and $47 per month for three. Expect to pay roughly $80 per month if you have five websites.

There is no free trial, but a 14-day money-back guarantee is included.

3. Hello Bar

Have you ever seen a message bar appear at the top of a website page? It could be to advertise a deal or a new product in the line-up. Because it draws attention and converts targeted leads, the Hello Bar is a strong widget. Hellobar streamlines the process by allowing for quick A/B testing.

The message, CTA, and position can all be customized. If you don’t want the bar at the top, full-page takeovers, sliders, modals, and alert bells are all options.

HelloBar is available for free, after which you may upgrade to a paid version for $29 per month. The free version allows for up to 5,000 monthly sessions. For $99 per month, you can get 500K sessions and limitless popups. Annual plans are also available, which save you money monthly.

4. LinkedIn Sales Navigator

This tool is for you if you’re utilizing LinkedIn to connect with B2B audiences. You may use LinkedIn Sales Navigator to target specific people and businesses, track leads, and communicate with prospects.

It also includes advanced lead and company searches to help you locate the best prospects. Even more, the platform suggests leads based on your tastes. This is excellent for locating the appropriate contacts within target accounts. It also interfaces with your CRM system.

Custom lead and account lists are possible to create. Some notifications and insights are useful. You’ll be notified when a lead or account moves roles or the company grows, for example.

There is a month-long free trial available. Annual plans start at $65 per month. Sales Navigator Professional and Sales Navigator Team ($103/mo for yearly) are the two alternatives.

5. Qualaroo

When you undertake thorough research, you may learn a lot about your target audience. What better way to obtain information than straight from the horse’s mouth? You may collect information from leads and accounts with Qualaroo’s inconspicuous small customer surveys.

When people come to your website, it appears on their screens. It may, for example, appear with a small window on the side asking questions. These are like chatbots that ask you what you want to do next when you visit a website (schedule a demo, call a sales agent, or begin a free trial).

You may, of course, utilize it in a variety of other ways, such as asking inquiries to understand more about their requirements. It’s a great method to learn about their preferences so you can tailor their experience.

6. Everwebinar

Today, creating webinars is big business, particularly when it comes to generating new leads for your company. You can schedule and automate webinar filming and lead capture with Everwebinar. You can also play stuff in intervals to simulate a live experience.

Using countdown timers, the goal is to increase engagement and attendance. Of course, the user initiates this, so no one is left out.

It is compatible with all devices and offers a high-definition resolution. You can specify whether the webinar is only offered on specified dates or a weekly basis.

7. HubSpot

A lead generation campaign has a lot of moving parts. HubSpot allows you to manage the majority of your processes from a single platform. You may, for example, write and schedule blog entries, as well as attach and automate social profiles. It also aids in the growth of organic traffic by enhancing SEO operations.

It’s a one-stop shop for all things inbound marketing. The platform provides useful data for measuring and improving your efforts. Landing pages, ad management, conversational bots, forms, and live chat are just a few of the features

And, best of all, getting started is completely free. It has a pay-as-you-grow concept to make it more affordable for small businesses and startups. When you’re ready to start paying, it’ll cost you $45 per month or $540 per year.

8. Drift

Real-time communication with website visitors increases engagement and potential conversions. Drift’s live chat tool makes this possible. It’s great, especially now that conversational marketing is on the rise. However, it does more than just allow you to engage with prospects in real-time.

It also has a calendar tool for scheduling calls and meetings with prospects. By bringing sales and marketing data together, the platform improves account-based marketing. This aids in the development of customized conversations for various groups.

Drift Video is another option, allowing you to start conversations with video information. To put it another way, you can use this platform to boost your lead generation efforts in a variety of ways.

9. Leadfeeder

Collecting data about prospects aids in lead-generating campaign decision-making. You’re getting more than just first-party data from potential customers using Leadfeeder. You can also observe which companies come to your website.

Imagine learning about a potential new market to target after viewing numerous businesses from a different industry. This information can be used in your ABM campaigns and outreach activities.

Leedfeeder accomplishes this by establishing a connection to your Google Analytics account. You’ll have access to industry insights, personnel counts, contact information, and behavioral data once you’ve installed it. This covers the websites that a visitor visits as well as the origin of all of your traffic.

10. Hootsuite

Today, having a social media presence for your company is crucial. Everyone wants humanized interactions with businesses, which makes social media the ideal location to communicate. However, as a B2B marketer, you already have a lot on your plate. Adding social media posting to the mix could take up a lot of time.

To combat this, you may use Hootsuite to manage all of your profiles from a single dashboard. This software syncs with your social media accounts and lets you schedule posts ahead of time. All you need is a month’s worth of postings and then you can set it and forget it (or at least, until the following month).

Hootsuite also includes metrics for your social efforts, so you can see how well they’re doing. Plus, by monitoring conversations, brand mentions, and trends, you can understand what your audience is thinking.

There’s a 30-day free trial, so you’ve got plenty of time to decide.

11. SlideShare

To gain attention in the B2B community, you must create informative visual material. SlideShare is a strong tool for B2B marketers because of this. Surely, you’ve seen more than a few SlideShare presentations.

It’s a fantastic way to show off your knowledge of the industry. It can be used to teach your audience about a problem, a topic, or a solution. It can also be used as a supplement to a webinar, video, or blog post.

The function first appeared on LinkedIn in 2012, and it’s ideal for sharing material with your B2B audience. And, best of all, it’s completely free to use.

12. ActiveCampaign

Turning leads into long-term clients requires managing customer relationships. When you take the time to make meaningful connections, the chances of them sticking around are higher. Customers may even become brand advocates in some circumstances.

Maintaining positive relationships with your clients will aid in client retention and referrals. ActiveCampaign is a customer relationship management (CRM) application that allows you to automate client relationship management.

All of your lead data is in one place, making collaboration between marketing and sales a breeze. It may help keep deals fresh by controlling your pipeline, following up with leads, and designing targeted email campaigns. The platform is cost-effective and offers a user-friendly interface.

The Lite plan costs only $15 per month or $9 per year.

13. LinkedIn Helper

If you enjoy utilizing LinkedIn, Slideshare, and LinkedIn Sales Navigator, this application will be a game-changer for you. When you combine LinkedIn Helper with Sales Navigator, you may obtain thousands of targeted contacts. This can be accomplished by sending individual invitations to second and third contacts.

To 1st connections on your account, you can create automated messages, auto-responders, and message sequences. With automatic profile visits, the process of acquiring lead information is also expedited. Lead lists can be exported to CSV for use in Excel or Google Sheets. Then, using that information, create targeted mailing lists.

It’s also possible to design a lead generation funnel to avoid campaign collisions.

You can join up for a free trial if you’re not convinced about the benefits. Otherwise, you can pay for a month ($15), three months ($40), six months ($60), or a year ($99) in advance.

14. Quora

You might sometimes get leads from unexpected places. Quora provides a fantastic opportunity to increase awareness and traffic. You can ask and answer questions on Quora, which is quite handy.

These questions and answers are sent to persons who have expressed an interest in the subject via email. The person who provides the best response will get followers, and if you include links in your response, it will generate traffic to your website.

The goal is to ask and answer questions that your audience is interested in.

15. MobileMonkey

It is not just beneficial to your brand to reach out to your consumers through multiple platforms. Your customers are used to it. This is why omnichannel marketing is a win-win situation. B2B purchasers, like any other customer today, demand convenience. And one method to do so is by sending text texts.

Smartphones are frequently utilized in the workplace, and professionals carry them with them wherever they go. As a result, targeting leads via mobile devices makes sense. You can do so using text message marketing.

The Omnichat technology from MobileMonkey makes it simple to send SMS advertising, surveys, and other marketing materials to specific audiences. They’ll have to opt in to receive messages from you, of course. Otherwise, your brand will annoy them.


Inbound marketing does not have to be the exclusive source of lead generation. The use of outreach methods should be a component of your overall strategy. Add account-based sales to your nurturing efforts to do this. You can, for example, identify target organizations using well-defined buyer personas. is an excellent solution for managing your account-based sales process. Particularly if you combine it with data-enrichment platforms like, which delivers more information about your prospects.

A sales dialer, real-time enablement, email sequences, sales engagement, task management, tracking, and AI-driven reports are all included in this platform.

You’ll need to request a demo and special pricing to get your hands on it.

17. Mailchimp

Inbound marketing does not have to be the exclusive source of lead generation. The use of outreach methods should be a component of your overall strategy. Add account-based sales to your nurturing efforts to do this. You can, for example, identify target organizations using well-defined buyer personas. is an excellent solution for managing your account-based sales process. Particularly if you combine it with data-enrichment platforms like, which delivers more information about your prospects.

A sales dialer, real-time enablement, email sequences, sales engagement, task management, tracking, and AI-driven reports are all included in this platform.

You’ll need to request a demo and special pricing to get your hands on it.

18. Intercom

Conversational marketing aids in the generation of interest and the collection of feedback from your target audience. You can use this information to create a prospective knowledge base. You may speak with leads who come to your site using Intercom.

You can create engagement rules that prevent the message from appearing until a visitor has been on a pricing page for at least X seconds/minutes. If someone comes back to your website a second time. You may segment messages based on visitor behavior with this in your toolset.

It’s also useful for gathering client information. Furthermore, specialized bots are used to deliver speedy responses to consumer questions. There’s also an email follow-up feature to encourage people to stay engaged.

You can request a demo from Intercom. To acquire customized pricing for your company, you’ll need to chat with a sales representative.

19. Zapier

Repeated tasks are inefficient and time-consuming. This is especially true if you use dozens, if not hundreds, of SaaS tools daily. You can take control of your time and technology stack with Zapier. It works by tying together all of your apps to create a unified experience. The platform works with over 1,500 apps and can integrate them without requiring any technical skills.

Automation is simpler from here on out, allowing you to focus on process innovation. You can use Zapier for free to get started. When you’re ready to upgrade, you’ll pay $29.99 per month for Starter plans or $19.99 per month for yearly billing.

20. HotJar

What if you could see exactly what your website visitors were looking at? You may use this “superpower” to figure out what draws visitors and what doesn’t. Using a heatmap tool like HotJar is achievable to some extent.

Then you may use the tool to conduct surveys and polls to learn why visitors leave your site, so you can improve it. The platform is simple to use and offers pricing options for businesses of various sizes.

21. Turnstile

You’re hosting webinars to reach out to your B2B target audience. Are you, however, capturing their names and emails as well? This will be difficult if you’re making your content available for everyone to watch at any time. Unless, of course, you use a tool like Turnstile.

After your visitors have finished viewing, you may use this platform to collect information about them. You can also ask for their contact information at the beginning or midway of the video. It also works with email marketing platforms like Mailchimp and customer relationship management systems like Marketo and HubSpot.

You can start using it for free and then upgrade to a Pro plan for $99 per month.

22. Datanyze

You need better data if you want to increase your outbound sales. You can reduce the amount of time you spend prospecting with Datazyne. This tool gathers data on the technology utilized by various businesses. If you run a SaaS business, this will come in handy.

It also collects data from LinkedIn profiles, such as email addresses and direct and mobile phone numbers. You can even export profiles that you’ve been seeing in Google Chrome.

You can try it out for 90 days for free before subscribing to the annual Nyze Pro plan for $39/month.

23. Lead Forensics

How many people fill out your lead capture forms? Or, to put it another way, how many aren’t? It’s time to deploy countermeasures if you’re bringing a lot of traffic to your website but only getting a small percentage of conversions.

You may still discover your visitors using Lead Forensics by looking at their IP addresses. This will determine the companies for which they work (in real-time). You can alert your sales team to contact the hottest leads via LinkedIn or email once you have this information.

Because these leads are already familiar with your company, the chances of gaining more conversions grow.

This platform does not have a standard price. As a result, you’ll need to contact them to get a package that’s tailored to your company’s demands.

24. SEMrush

If you’re looking for a solution to use in conjunction with Google Analytics, this could be the one. SEMrush is an SEO tool that can be used to do on-site audits and health checks on your website. This will reveal any technical SEO difficulties you may have.

It can also be used to determine keywords to target to

generate more quality leads for your website. SEMrush can also keep track of and execute your PPC and social media initiatives. You may use it to create PPC ads as well as draught and schedule social media messages.

There is a 7-day free trial available. After that, monthly plans cost $119 or annual plans cost $99 per month.

25. Sendoso

If you haven’t previously done so, corporate gifting is a technique worth investigating. You can increase the chances of converting prospects by providing them with presents. This is especially true if you personalize your gift using a shipping platform.

Sendoso is a business-to-business (B2B) sending platform that aims to improve account-based marketing. It has been shown to assist in customer engagement, acquisition, and retention. It not only generates leads but also helps to keep them around for a long time.

To see how it works, you can request a demo. Then, when you’re ready, you can chat with a representative to get a personalized quote.


The tools you employ to generate B2B leads are only as good as your approach. You’ll squander time and effort that could be better spent on more productive, revenue-generating tasks if you don’t have the right platforms in place.

You should be able to put together a tech stack that produces positive results using the following list.

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