Similar to the manufacturing sector, the real estate market faces the challenge of excessive inventory when developers’ unsold flats accumulate. With demand slowdown and continuous new launches, inventory levels keep soaring. If you are a developer or a real estate agent, low inventory signifies successful ongoing projects, robust cash flows, financial strength, and the ability to launch new ventures.
But here’s something you need to keep your eye on: Months of inventory, a crucial metric in real estate, reveals how long it would take to sell all existing inventory without new supply. If a location like Mumbai has 100,000 units of inventory and sells an average of 2,500 units per month, the Months of Inventory stand at 40 months (A/B). Higher numbers signal market slowdown, while lower numbers indicate faster sales.
Another thing you need to consider is the Absorption Rate. This is the rate at which units are sold or absorbed. It is calculated by dividing monthly sales by total inventory. In our example, the absorption rate would be 2.5 percent. In a typical seller’s market, the months of inventory would be under 5 months, with an absorption rate surpassing 8 percent!
AAJneeti’s Real Estate Lead Generation services are your answer to such challenges. We have been working for over a decade to maximize sales and expedite the selling process, putting your properties in the spotlight where your customers are.
Say goodbye to sluggish months on the market and embrace lightning-fast sales with AAJneeti’s innovative lead generation expertise!
The Challenge of Excess Inventory in the NCR Real Estate Market and Slow Sales
The Delhi-NCR real estate market finds itself trapped in a vicious cycle of excess inventory and sluggish sales, as revealed in the latest report by housing brokerage firm PropTiger. With the unsold inventory skyrocketing by 17 percent in 2022 to a staggering 8,49,510 units across eight major cities, the NCR region alone accounts for 98,290 unsold housing units, spelling gloom for developers who are now facing a grueling five-year battle to offload these stocks at the current sales velocity.
Stalled Projects and Industry Crisis:
This challenge has plagued the Delhi-NCR market for years, as the sales velocity has remained frustratingly subdued. Big developers, once titans of the industry, including the likes of Unitech, Amrapali, Jaypee Infratech, The 3C Company, and Ajnara Group, have succumbed to the crisis. Many companies have gone bankrupt, enduring insolvency proceedings, while others struggle under the weight of liquidity stress. Prospective homebuyers have grown increasingly cautious, now opting to invest solely in properties offered by credible players.
Perils of Prolonged Inventory:
The repercussions of this surplus inventory and protracted sales cycle are far-reaching. Real estate agents, brokers, and builders are burdened with financial strain and opportunity costs. The longer properties languish on the market, the higher the financial implications for these industry stakeholders. The opportunity costs incurred by builders, in terms of unrealized profits and delayed cash flows, further exacerbate the situation.
The NCR’s Slow Climb Towards Recovery:
Despite the gloomy landscape, glimmers of hope emerge as the NCR region takes strides towards inventory reduction. According to an Anarock report, the NCR accomplished a remarkable reduction of 43 months in its 5-year stock of homes, plummeting from 66 months in the first quarter of 2018 to 23 months by Q1 2023. This transformation is propelled by unwavering homebuyer sentiments, an upswing in demand for luxury properties, and attractive home loan rates.
AAJneeti’s Solution:
In the face of these challenges, AAJneeti emerges as a beacon of hope for NCR-based developers. With the residential segment rebounding from the lows inflicted by the pandemic, the demand for independent floors and luxury housing has witnessed a significant upswing. AAJneeti’s real estate lead generation services have been instrumental in helping developers reap the rewards of this market turnaround. With a proven track record and a streamlined approach tailored to the current market situation, AAJneeti stands ready to assist developers in swiftly selling off their inventory.
AAJneeti’s Real Estate Lead Generation Services is the Answer to All Your Challenges
We specialize in Real Estate Lead Generation Services! We have been delivering up to 100 leads per project per day to some of the top-notch builders and broker firms, helping them increase their sales pipeline and close more business.
We believe that we owe our success to connecting real estate professionals with individuals who have expressed a genuine interest in their property, project, or development. With a focus on quality, we ensure that 50-100 percent of the leads generated are qualified*, providing a higher probability of conversion.
*Qualified leads are potential customers or prospects who have expressed genuine interest in your property and have the ability to pay for it.
Our USP is that we are a technology-driven platform. We leverage cutting-edge tools like Leadsquared and Privyr to capture and manage leads efficiently and deliver them to clients in real-time. We also use the best hosting services for the landing pages of our clients to offer them more and better leads and cut down on the bounce rate.
With AAJneeti, real estate professionals can expect impressive conversion ratios, with rates ranging from 2 to 6 percent. We have the potential of helping you with up to 50 sales per project!
Our commitment and company philosophy is to always exceed client expectations. We believe in building long-term partnerships, and that drives us to consistently deliver more than what our clients expect from us. Our track record of retaining 95% of our clients is a testament to our unwavering dedication to client satisfaction.
Our success stories speak for themselves. From generating 5,000 leads in just four weeks for a commercial project in Chandni Chowk to achieving 2,000 leads in 1.5 months for Godrej Palm Retreat, we have consistently delivered quality leads that have translated into successful sales.
Check out our case studies to see how we can take your real estate business to new heights!
Putting Your Properties in the Spotlight
Emphasizing the importance of reaching the right audience in the digital age is absolutely crucial for real estate developers and home builders. Here’s why we, at AAJneeti, prioritize finding your target audience and how it transforms our marketing strategy:
- Identify Your Real Estate Target Audience: Your target audience consists of the specific demographic of people who are most interested in and likely to buy your homes or offices or shops or plots. Understanding who the majority of your home buyers are significantly impacts the effectiveness of our branding and marketing strategies.
We consider factors such as age, gender, education, marital status, and financial background when determining your target audience.
- Relevance and Effectiveness: Home buyers these days are inundated with advertising, and targeting the general public doesn’t yield the desired results. By narrowing down your target audience, we focus our efforts on the specific demographics that are most interested in your homes.
This tailored approach produces more leads and sales for your company and real estate projects.
- Connect with Your Audience: We understand that different subsets of digital marketing cater to different audiences. Knowing where your target audience spends their time online allows you to reach them more effectively.
Understanding your prospects’ preferred social media platforms and online behaviors helps us tailor your marketing efforts accordingly.
- Emotional Connection and Trust: Different groups of home buyers resonate with different messages. Knowing your target audience allows us to develop messages that emotionally connect with them. Creating an emotional connection through advertising fosters trust and loyalty, crucial for making big purchase decisions like buying a home.
- Consequences of Unidentified Target Audiences: Failing to identify your target audience can lead to spending marketing your money to ineffective places. It’s essential to ensure that your marketing investments directly correlate to eventual sales.
Marketing to an incorrect target audience also diminishes the likelihood of your message resonating, making it harder to develop a positive brand reputation and build brand loyalty.
- Types of Homebuyers: We analyze the demographics of people who have purchased your homes and study competing real estate developers and home builders. Common target audiences include first-time home buyers, move-up home buyers, active adults, and HNI and UHNI home buyers or investors – each with distinct priorities.
Understanding their needs and preferences helps us showcase why your property is the best choice for their specific requirements.
- Dig Deeper with Real Estate Personas: Once we identify your target audience, we create real estate personas based on individual values, lifestyles, and needs. These personas provide a deeper understanding of your audience and equip us with the necessary tools to create an effective marketing strategy.
At AAJneeti, we specialize in comprehensive branding and marketing services for real estate developers and home builders. We understand the importance of reaching the right audience, and we can help you find and connect with your target audience effectively. Some of the top platforms we use to connect with your right audience are:
- Facebook: Facebook has 1.9 billion daily users in 2023, including more than 260 million Indians! Most of them are millennials or in the age group of 27 to 45 years old. With its amazing capability of targeting audiences by their age groups and other demographic features, we often use Facebook for luxury apartments and villas that offer world-class amenities and a healthy lifestyle (such as swimming pools, gym and sports facilities, jogging tracks, and more).
We also make use of Facebook lead ads to capture contact details from potential clients.
- Instagram: As a highly visual platform, Instagram allows us an excellent opportunity to showcase the best properties in the area and help homebuyers visualize themselves in their dream homes. Whether you are targeting first-home buyers or not, Instagram is a great platform to showcase your property.
We share walkthrough videos of the sample flat and the project, image & video creatives, and highlight the neighborhood to clarify what kind of life a potential buyer can expect in the property he/she is interested in.
- LinkedIn: LinkedIn is a powerful platform for real estate agents to target VPs, Directors, CEOs, and other high-profile investors for luxury and ultra-luxury apartments, villas, and farmhouses.
This platform is designed for business networking and has a high lead conversion rate when it comes to HNI (high-net-worth) individuals. We can also help you with building and managing your professional reputation on LinkedIn and establish yourself as a leader in your field to attract potential clients organically.
- Google: Google Ads is one of the most popular online advertising platforms for getting high-quality leads. We use it to target potential customers for you using relevant keywords. It has many options, such as search ads, display ads, video ads, and Gmail ads.
Albeit it is a bit expensive. Hence, we use a mix of social media platforms to get you good leads for less. With our experience, we help you reach an optimum CPL (Cost Per Lead) and offer you value for your money.
- Taboola: If you want to reach out to a wider audience than traditional social media platforms, Taboola is your best choice. Native ads here help you capture potential homebuyers you will never discover through other channels.
If you already have a presence on popular search engines and social media platforms, adding Taboola to your marketing mix is a great idea. The best thing about this platform is that its ads blend seamlessly with the surrounding content and hence, are less intrusive and get the attention of engaged users with a genuine interest in real estate and can serve as high-quality leads.
- Email Marketing: Email marketing remains an effective tool in our arsenal to generate real estate leads. We use it to maintain regular communication with prospects interested in your real estate offerings and send them targeted and personalized emails.
Email is a great tool for nurturing leads and fostering relationships with existing clients. Retargeting becomes much easier with email marketing. As we send newsletters, the latest market trends, and exclusive offers to your previous clients, you get repeat business and referrals which are invaluable to your real estate business.
Lightning-Fast Sales with AAJneeti
AAJneeti’s lead generation services are designed to quicken up the real estate sales process quicker and more efficient. We connect real estate agents, brokers, and builders with interested and motivated buyers. We understand that time is of the essence in the real estate industry. Hence, while we offer you a steady stream of leads, we seek your help in vetting them and sharing feedback with us within 24 hours.
It helps us to generate more qualified leads for you depending on what kind of people actually show interest in your propeties, which platforms and which campaigns are attracting them, and different ad elements that be optimized to give you better results.
Because of our extensive experience in the Delhi/NCR region, we can help you capture leads from various sources and filter them based on specific pre-determined criteria (such as location, budget, and preferences).
Since we do CRM integration for you, you get leads in real time and you can instantly contact potential buyers to increase your chances of making a successful sale. It takes us few days to set up your real estate lead generation campaigns in such a way that we heavily cut down on the excessive time and resources required to find potential clients and close a deal. Thus, your sales team can focus its energy on working with buyers who are ready to close deals and providing them with a smoother home-buying experience.
We always experiment with new technologies. For example, we experienced a 3X boost in lead generation campaign performance by switching to DigitalOcean’s cloud web hosting service. You can read more about it here.
The other day, a client called us to pause the campaign because he had scheduled too many site visits for weekends!
We also generated 500 leads and 7 conversions in 3 months for Godrej Nest.
We believe that some of the things that work in our favor are that we have a highly experienced team, have local and global SEO expertise, we maintain an excellent and updated database of home buyers in Noida, and we offer our clients a better ROI than all our competitors.
How to Get Started with AAJneeti’s Real Estate Lead Generation Services?
Under the ‘Lead Generation’ tab, click on ‘Real Estate’ for residential and commercial properties or ‘Plots and Lands’ if you intend to sell premium plots or land parcels.
Fill up the ‘Get an Instant Quote’ form to start getting leads within a week!
You can also call us at +917538616478 to book a consultation.
To get a callback, fill up the Contact form at the bottom of the page!
You can also check out our Contact Us page to find more ways to reach us.
Conclusion
Have you listed your properties on all the popular property sites but can’t seem to find the right buyers or are plagued by the trend where you reach out to a potential client, convince him for days, and then, lose him or her to another dealer? AAJneeti’s Real Estate Lead Generation services might be the answer to your woes.
With our proven track record, innovative strategies, and technology-driven approach, we can help you say goodbye to months on the market and embrace lightning-fast sales. Contact us today to make quick profits and take your real estate business to the next level.
