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How to set up Google Bid Strategy?

Before we get into setting up bidding strategies, let's get to understand the concept of bidding first. What is Bidding?  Your general acquaintance with the term...

All about Programmatic Advertising

Programmatic advertising, at its core, is automating the buying and selling of advertising media using technology. If you’ve gone to Google AdWords and found out an...

What is a Lead?

Anyone who has shared their contact information like email address, Mobile number, social media handles etc, with an interest in what you are selling,...