Agra Real Estate Showcase 2025 Marketing Case Study

December 2, 2025
Agra Real Estate Showcase

Table of Contents

 What We Promoted:

We promoted Agra Real Estate Showcase 2025 by Jenika Ventures as a one-day event where guests could meet NCR’s top developers under one roof.

The event was pitched as a rare opportunity to interact with top-tier real estate brands at one place, so that guests could explore their options, compare and evaluate them, and benefit from event-only discounts and deals on some of the best real estate projects in Delhi NCR.

The event was held in Holiday Inn, Agra on 30th November, 2025 from 10 am to 7 pm.

How We Approached It:

At AAJneeti, we treat each project and each event as unique and exclusive. For this one, we dug into our past 5 years’s records to see which brands have the most acceptability in Agra.

We found that people in Agra are most interested in projects from real estate brands like Godrej, Prestige, Sobha, Smartworld, M3M, DLF, Central Park, Lodha, L&T Realty, Max Estates, Experion, Emaar, Birla Estates, Gaurs, Omaxe, ACE Group, Jaypee, Tribeca (Trump Towers), Elan, Bhutani, Danube (Dubai), Dynamix Group, and more.

We invited these brands to showcase their most in-demand projects in the event. And we marketed the event to help it reach the right kind of audience – first-time real estate investors, families looking forward to move to the NCR market, businessmen and professionals who want to explore Dubai properties, and elite business owners looking for premium properties.

We encouraged visitors to come with their families and carry their Aadhar card, Pan card, and  chequebook, so they could benefit from the event-only deals and discounts.

5 years of Buyer Behaviour

What Did the Event Offer:

  • It allowed guests to explore a range of residential and commercial projects at one place.
  • Interested buyers and investors could speak directly with official brand representatives.
  • People in Agra could get one-on-one consultations on investment and home-buying decisions from seasoned professionals.

We Spent:

₹4 Lakhs on Event Promotion + Money Spent on Organizing the Event

Agra Real Estate Showcase

 

And We Achieved Extraordinary Results:

  • 2200 Leads Generated at a CPL of about ₹182
  • 150+ (About 8%) People Visited the Event, which comes to about ₹2,667 per walk-in
  • 4-5 Instant Closures (about 3% of the walk-ins)
  • A Strong Pipeline of 70+ Hot Leads was Created (follow-ups are going on these leads)

Based on the footfall we saw in one day, we could have easily crossed 250+ in two days. We are ready to scale this format in other Tier 2 cities like Lucknow, Raipur, Kanpur and more.

 

To learn about our real estate event promotion services, call us on +91-7827575143 today.

Read Also: How To Get Good Leads For A New Institute

3. Lead Qualification Process

We integrate CRM for our clients allowing them to receive leads in real-time so that they can take immediate action. We have observed that if you do not respond to leads ASAP, they enquire at other places and book deals elsewhere.

Hence, our lead qualification process requires our clients to call leads within 24 hours to verify their interest and financial capacity to invest in or buy the product.

Qualification Criteria:

Qualification Criteria:

  • Qualified Leads (40-80% Guarantee):
      • Leads showing genuine interest and confirming financial capacity within 24 hours are considered qualified.
      • AAJneeti offers a 40-80% qualified leads guarantee depending on your project.
  • Invalid Leads:
      • Leads providing incorrect contact details or stating they mistakenly filled out the form are marked as ‘invalid.’
  • Not Interested:
      • Individuals expressing disinterest in the property during verification are categorised as ‘not interested.’
  • Cost Concerns:
    • Leads indicating the product is beyond their budget are labelled ‘invalid.’

We stand by our commitment to quality leads, offering a 40-80% guarantee. If the promised number of qualified leads is not delivered, we replace them to ensure client satisfaction.

At AAJneeti, our philosophy revolves around exceeding expectations. We strive to deliver not just what we promise but to go beyond, providing clients with a reliable and results-driven lead generation experience.

Book a Consultation

AajNeeti aims to make a difference in the business consultancy landscape by providing an integrated approach to achieving business goals.

Contact us today to get started!