Real estate lead generation has changed a lot lately. Buyers today are smarter and more tech-friendly. They do not wait to be reached out. They begin their real estate buying journey by researching different locations and different projects online. They compare the layouts, the offerings, the prices, the pros and cons – before choosing where to put in their money. Often, developers face problems that their projects get lost in the sea of listings on popular real estate portals
At AAJneeti Connect Ltd. (ACL), we offer you the best solution for such scenarios. We know how to reach the right people, at the right time, with the right message: Project-specific ad campaigns that are clear, honest, and continuously optimised based on our learning about your customers.
Here are some of our top real estate lead generation strategies that are working for us:
Leads from Project-Specific Campaigns are often Genuine
At AAJneeti Connect Ltd, we hate running misleading ads that overpromise things. Such real estate ads may lead to more site visits, but do not really convert well. Our ad copies and scripts state what the project delivers – accurately – in the best light possible.
Our ads clearly state:
- Location and location advantages of the project,
- Types of Offerings (plots, villas, studio apartments, business suites, 2 BHK, 3 BHK, retail shops, food court spaces, and more – with their sizes and prices,
- Payment Plans,
- Amenities,
- Possession Status, and
- RERA No.
We talk to your sales team and understand how they pitch to the customers, and weave the credible points into our ad copies, creatives, and scripts. So, you basically start your selling process when the prospective buyers first see your ad online.
We respect buyers’ time. Our narratives are concise and to the point.
When people see such real estate ads and fill the lead form, they already know what to expect. It means they are highly likely to be interested in the location, project, what you are offering, the price point, and the timeline (when they will get possession of their property).
At ACL, we have observed that people respond well to ads that offer them clarity about the project.
Alok’s Authority Offers You Better Conversions
At ACL, one thing that has worked well for us is using Alok’s videos or audios in our ad campaigns. We notice a considerable drop in the CPL (Cost Per Lead) and better qualification lead rate when we use Alok’s voice and face in our videos.
Perhaps that’s because people like to see real people (especially real estate experts) talking in the age of AI.
Besides, Alok has built a considerable name in the real estate industry, especially in North India. He talks clearly, explains why a project makes sense, and he knows what he is talking about.
People recognise his face and voice – and know he doesn’t make false claims. When they see his videos, they trust the project, and we get better lead quality.
So, one real estate lead generation strategy that has worked well for us over the years is to make videos of a reasonable, sensible expert who knows what the project is about, what the real estate landscape is like in the area, and how your project compares to other offerings in the area.
Such ads make buying decisions a little easier for viewers and work thousands of times better than generic listings.
Choosing Ad Types According To Your Goals
We run ads on multiple platforms, including Meta (Facebook and Instagram), Google, YouTube, and LinkedIn. But our best campaign managers think that what really matters is the type of ads you choose, for what purpose.
Here are the top ad types we use:
- Search Ads: They work quite well for big real estate brands, where people already know about their projects and are already looking for them. Search ads work best for projects by brands like Godrej Properties, HOABL (House of Abhinandan Lodha), and DLF Group.
- Display Ads: For newer projects, clear visuals and simple messages work better. Good quality videos, walkthroughs, and creatives work best to attract people, especially if you showcase the lifestyle buyers can aspire to if they invest in that project.
- Retargeting Ads: Sometimes people see your ad and leave it halfway, get distracted while filling up the lead form, or visit your landing page or website – but then forget about it. In such cases, retargeting ads work quite well. We create retargeting ads to capture such leads – and saw up to 90% people return!
- Lead Form Ads: Short and clear Lead Form Ads are the best way to filter out fake and uninterested leads or casual lurkers. Also, if you follow up quickly on these ads, they can be pure gold in terms of conversions.
Our campaign managers discuss the purpose of the client and who they want to reach out to through their ad campaigns, and then decide which type of ads to run for them.
Prompt Follow Ups are Mandatory
We recommend you reach out to leads within 24 hours. Actually, you should do it in a much shorter time. Most buyers forget about you within minutes of filling out the lead form. Or they may fill up lead forms from other advertisers or reach out to other real estate agents, channel partners, or developers – and might not be interested in attending your call anymore.
We share all real estate leads in real time. If you can reach out to them within minutes, you have the best chances to convert them.
If the leads go cold, even the best advertisements can do nothing.
That doesn’t mean you stop following the leads who didn’t pick up the call or didn’t respond the first time. Share your feedback, but do follow up again – politely and persistently – without irritating them.
Many real estate salespeople have shared that some follow-ups take a week to close, and some take up to 3-4 months! So, if a lead seems interested, don’t give up.
A great way to ensure that you respond to leads promptly is WhatsApp CRM integration. You can opt for AI chatbots to reply to leads immediately…and you can decide how they interact with your leads. From sending a welcome message with a brochure and a short video to answering questions to booking an appointment for a call to a human agent or even a site visit, these chatbots can do a lot of things.
Use Landing Pages as Your Lead Magnets
We mostly make landing pages when we run Google Ads. Even for clients who have excellent websites as landing pages load faster and are mobile-friendly.
And they are an extension of our narratives – our ad copies and scripts. They mention the project name, location, mapped directions, and its advantages; offerings and their floor plans, sizes, and prices; amenities and their photos, and more.
They have clear CTAs (Call to Actions).
Our real estate lead generation experts ensure that the landing pages have just the right amount of info a buyer or an investor needs in a simple layout. And if the initial response is not good, we tweak them – headlines, images, CTAs.
We Depend On The Feedback Loop for the Best Results
At AAJneeti, we ask our clients to provide us with their lead feedback within 24 hours of receiving the lead. We want to know if they:
- Picked up the call?
- Were Interested in your project?
- Had the budget for it?
Your feedback helps us optimise our campaigns, fix our targeting, reword our ad copies and scripts, and try different approaches. We learn from your feedback and provide you with better results. Your feedback plays a crucial role in keeping our campaigns agile, cost-effective, and real.
We are the real estate lead generation experts. And we know that if you are in the real estate business, quality leads are your fuel. We have a tried and tested process – an honest one – to generate high-intent leads for good projects. If you are interested in knowing more, contact us today.
