The Crucial 24-Hour Rule: Why Your Feedback on Leads is Vital for AAJneeti’s Success

June 1, 2024
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The Crucial 24-Hour Rule: Why Your Feedback on Leads is Vital for AAJneeti's Success

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At AAJneeti, we pride ourselves on delivering exceptional digital marketing services designed to generate high-quality leads for our clients. Our approach is comprehensive, meticulous, and driven by a commitment to achieving the best possible results. One crucial element of our process is the feedback loop with our clients. 

We insist that you share feedback on any leads you get from us within 24 hours, especially during the first 7-10 days of your campaign. Here’s why timely feedback is vital for the success of your lead generation efforts and how it contributes to optimizing your Lead Generation Strategies.

Detailed Project Discussions

Before launching any campaign, our digital marketing team delves deeply into understanding your business. This involves:

  1. Understanding Your Business: We spend time learning about your products or services, target audience, and unique selling points (USPs). This foundational knowledge helps us craft campaigns that resonate with your potential customers.
  2. Setting Clear Goals: We collaborate with you to define clear, measurable objectives for your lead generation campaign. Whether you aim to boost sales, increase website traffic, or enhance brand visibility, our strategies are tailored to meet these specific goals.
  3. Identifying Key Selling Points: Through detailed discussions, we identify the most compelling aspects of your business that can be highlighted in our ads. These could be special offers, unique product features, or success stories that can attract and engage your target audience.

Experimentation with Ad Elements

Once we have a comprehensive understanding of your business, our team begins the creative process. We experiment with various Meta (Facebook and Instagram) ads and Google ad elements to find the most effective combinations. This involves:

  1. Creating Compelling Ads: We design ads that capture attention and drive engagement. This includes testing different headlines, images, videos, and calls-to-action (CTAs) to see what works best.
  2. Utilising Advanced Features: We leverage the advanced targeting options and features offered by Meta and Google ads platforms. This includes audience segmentation, retargeting strategies, and bid management techniques to maximise the reach and impact of your ads.
  3. A/B Testing: By running A/B tests, we compare different ad variations to identify the most effective ones. This data-driven approach ensures that we continually refine your campaigns for optimal performance.

Importance of Timely Feedback

Feedback is a critical component of our lead generation strategy. Here’s why we emphasize the importance of receiving feedback on leads within 24 hours:

  1. Initial Optimisation Phase: The first 7-10 days of a campaign are crucial. During this period, we optimise at a crazy pace, making rapid adjustments based on real-time data. Timely feedback helps us understand the quality of the leads and make necessary changes to improve the campaign.
  2. Improving Lead Quality: Feedback on the leads you receive helps us assess their quality. This allows us to refine our targeting and ad content to attract more qualified leads, reducing the time and effort you spend on unqualified prospects.
  3. Optimising Campaign Performance: Quick feedback enables us to identify what’s working and what isn’t. This helps us make data-driven decisions to enhance the overall performance of your campaigns.
  4. Maintaining Campaign Relevance: Consumer behaviours and market conditions are constantly evolving. Regular feedback helps us stay attuned to these changes and adjust your campaigns accordingly, ensuring they remain relevant and effective.

Commitment to Lead Quality | Lead Generation Strategies

At AAJneeti, we are committed to delivering high-quality leads. Our team of dedicated campaign managers works tirelessly under the leadership of our able Captain (Digital Marketing Manager) – Utkarsh Singh Parihar – to optimise and improve your campaigns. Some of our star campaign managers include:

  • Rishabh Pandey: Known for his strategic thinking and innovative approach, Rishabh consistently delivers outstanding results for his clients. He thrives on experimenting with different ad elements to find the perfect formula for success.
  • Charu Gupta: Charu’s attention to detail and dedication to her clients set her apart. She is relentless in her pursuit of excellence, constantly fine-tuning campaigns to maximise lead quality and quantity.
  • Aman Agrawal: With a keen understanding of market trends and consumer behaviour, Aman excels in creating targeted campaigns that resonate with the audience. His ability to adapt and optimise quickly is a key factor in his success.
  • Beena Negi: Beena’s analytical skills and strategic insights make her a valuable asset to our team. She is adept at identifying opportunities for improvement and implementing effective strategies to boost campaign performance.
  • Raj Tilak Singh: Raj’s unwavering belief in the power of positive messaging and his ability to connect with people on an emotional level make him a formidable force in the world of digital marketing. He has an uncanny ability to cut through the noise and deliver results.

These campaign managers often engage in friendly competition, jostling with each other to run better campaigns and generate more qualified leads for their clients. Their commitment to excellence drives them to continually push the boundaries and deliver superior results.

Case Studies: Successful Campaign Optimisation

#1 Oasis GrandStand by Aman Agrawal

This case study explores the strategic optimisation steps implemented by Aman to enhance the paid ad campaign for OASIS Grandstand. By focusing on audience segmentation, personalised messaging, strategic ad placements, and continuous performance monitoring, Aman achieved outstanding results in lead generation and conversions.

Campaign Objectives

  1. Increase Sales Inquiries: Drive more inquiries and interest in the OASIS Grandstand properties.
  2. Enhance Brand Visibility: Boost the visibility of OASIS Grandstand in the competitive real estate market.

Optimisation Techniques Used

Audience Segmentation and Targeting

To expand reach, Aman utilised lookalike audiences to find new potential buyers who share similar characteristics with the best customers.

Ad Copy Testing

  • A/B Testing: Conducted A/B testing on multiple versions of ad copy to determine which messages resonated best with the target audience.
  • Optimised Messaging: Highlighted key features such as green spaces, luxurious interiors, and strategic location advantages of OASIS Grandstand.

Visual Appeal

  • High-Quality Images and Videos: Enhanced ad visuals with engaging images and videos showcasing the key features of OASIS Grandstand, including its luxurious interiors and green spaces. Alok, our Business Head, created a recommendation video for Oasis Grandstand which worked quite well.

Personalised Ads

  • Dynamic Retargeting: Implemented dynamic retargeting to show personalised ads to users who had previously interacted with the ads or visited the OASIS Grandstand website.
  • Tailored Content: Created ad content specific to the properties and features users had shown interest in.

Ad Placement and Bidding Strategies

Platform-Specific Strategies

  • Google Ads: Targeted search and display ads to capture interest at different stages of the decision-making process.
  • Social Media: Leveraged Facebook and Instagram for their broad reach and targeting capabilities.

Bid Adjustments

  • Real-Time Adjustments: Made real-time bid adjustments based on performance data to ensure optimal spending and improved cost per lead (CPL).

Performance Monitoring and Analytics

Real-Time Analytics

  • Advanced Tools: Monitored campaign performance in real-time using advanced analytics tools to track key metrics such as click-through rates (CTR), conversion rates, and CPL.

Data-Driven Decisions

  • Informed Adjustments: Leveraged data insights to make informed decisions on ad adjustments, budget reallocations, and targeting refinements.

Collaboration and Feedback

Stakeholder Collaboration

  • Aligned Objectives: Worked closely with the OASIS Grandstand sales and marketing teams to align campaign objectives and strategies.
  • Integrated Efforts: Ensured a cohesive approach by integrating feedback from various stakeholders.

Continuous Feedback Loop

  • Lead Quality Feedback: Established a continuous feedback loop with sales representatives to understand lead quality and optimise ad targeting accordingly.

Results and Conclusion

Metrics Achieved

  • Leads Generated: 250 leads in May alone.
  • Qualified Leads: 188 qualified leads based on interest and financial capability.
  • Site Visits: 27 site visits, significantly increasing the likelihood of conversions.

Conclusion

By focusing on audience segmentation, personalised messaging, strategic ad placements, and continuous performance monitoring, Aman successfully optimised the paid ad campaign for OASIS Grandstand. These efforts resulted in significant lead generation and conversions, demonstrating the effectiveness of a comprehensive campaign optimisation approach.

Here’s how the graph rose as Aman optimised paid ad campaigns for Oasis Grandstand (from 27th April 2024 to 14th May 2024):

The Crucial 24-Hour Rule: Why Your Feedback on Leads is Vital for AAJneeti's Success

#2 Graphic Era by Charu Gupta

This case study examines the techniques Charu Gupta employed to optimise a paid ad campaign for Graphic Era Group of Institutions, achieving significant lead generation and conversion. The campaign’s success highlights the strategic approaches used to maximise ad performance and engagement.

Campaign Objectives

  1. Increase Enrollment: Drive more applications and enrollments for the upcoming academic year.
  2. Brand Awareness: Enhance the visibility of Graphic Era Group of Institutions in the competitive education sector.

Optimisation Techniques Used

1. Audience Segmentation

Charu Gupta began by identifying and segmenting the target audience to tailor the ad content effectively. This involved:

  • Geographic Segmentation: Focusing on nationwide outreach with specific emphasis on Uttarakhand to leverage local advantages.
  • Demographic Segmentation: Targeting recent high school graduates, prospective students, and professionals seeking further education.
  • Psychographic Segmentation: Focusing on individuals interested in technology, management, and innovative programs.

2. A/B Testing

A/B testing was critical to determine the most effective ad copy, visuals, and CTAs. This included:

  • Ad Copy Variations: Testing different versions of the ad copy to see which message resonated most with the audience.
  • Visual Elements: Comparing the performance of various images and videos depicting campus life, faculty, and student activities.
  • CTAs: Experimenting with different call-to-action phrases to optimise for clicks and conversions.

3. Retargeting Campaigns

Retargeting was used to re-engage users who had previously interacted with the ads or visited the website. This strategy included:

  • Dynamic Retargeting: Showing personalised ads based on the specific pages or programs the user has shown interest in.
  • Sequential Messaging: Gradually providing more detailed information through a series of retargeted ads to nurture interest and drive conversions.

4. Multi-Channel Approach

To maximise reach, Charu utilised multiple advertising platforms – leveraging Facebook, Instagram, and LinkedIn for their targeting capabilities and broad user base.

5. Keyword Optimisation

For Google Ads, keyword optimisation was crucial:

  • High-Intent Keywords: Focusing on keywords like “top engineering colleges in India,” “affordable MBA programs,” and “best cybersecurity courses.”
  • Long-Tail Keywords: Utilising specific phrases such as “Graphic Era B.Tech fees” and “Uttarakhand best universities” to capture niche searches.
  • Negative Keywords: Excluding irrelevant keywords to prevent wasted spend and improve ad relevance.

6. Ad Scheduling and Budget Allocation

Optimising the timing and budget for ad displays ensured maximum impact:

  • Peak Hours Targeting: Scheduling ads to run during peak hours when prospective students are most likely to be online.
  • Budget Allocation: Distributing the budget across different platforms and campaigns based on performance data to maximise ROI.

Results

The application of these optimisation techniques led to impressive outcomes:

  • Leads Generated: 379 leads from 23rd May to 30th May 2024.
  • Qualified Leads: 67% of the leads or 254 leads were qualified, indicating high interest and suitability.
  • Closed Leads: 13% of the leads or 47 leads converted into actual enrollments within this campaign period.

Conclusion

Charu Gupta’s ad optimisation strategies effectively maximised the performance of the paid ad campaign for Graphic Era Group of Institutions. By leveraging audience segmentation, A/B testing, retargeting, a multi-channel approach, keyword optimisation, strategic ad scheduling and budget allocation, the campaign achieved significant lead generation and conversion rates.

Here’s how Charu’s paid ad campaign optimisation efforts for Graphic Era looked like (from 23rd May 2024 to 30th May 2024):

Here’s how Charu’s paid ad campaign optimisation efforts for Graphic Era looked like (from 23rd May 2024 to 30th May 2024)

Want to see more case studies? Check here!

Conclusion

At AAJneeti, we understand that generating high-quality leads is crucial for your business’s success. Our comprehensive approach, which includes detailed project discussions, strategic ad placements, and continuous optimisation, is designed to deliver exceptional results. 

However, timely feedback from you is essential to this process. By sharing your feedback on any leads within 24 hours, especially during the initial optimisation phase, you help us refine and improve your campaigns, ensuring they remain effective and continue to generate valuable leads. Partner with AAJneeti to experience the benefits of a dedicated team committed to your success in lead generation.