“Winners don’t do different things. They do things differently.”
~ ‘You Can Win’ by Shiv Khera
At AAJneeti, we fully believe in this philosophy. We run scores of real estate lead generation campaigns every day for more than a dozen clients – and we follow certain processes and use some strategies that have given us consistent results over the years. Yet, it’s the nuances that really matter to make a campaign successful. In this article, we will discuss the little things we do to generate good leads.
Also, we experiment with some new lead generation strategies from time to time, as social media platforms evolve and their policies change. We will discuss them too.
So, here are the three real estate lead generation strategies that our campaign managers swear by:
1. Project-Specific Campaigns Attract High-Intent Leads
At AAJneeti, we avoid running generic ads like ‘2 BHK flats on Dwarka Expressway’ until the project is just going to be announced and its details are still under wraps. We believe that such ads are only good as teasers…to let the people know that such a project is going to be announced in that specific micromarket.
Otherwise, we always prefer running project-specific campaigns which clearly specify the Project Name, Location, Types of Offerings with Sizes and Prices, Possession Status, and RERA No. (if available) of the project. It has always been one of our most trusted real estate lead generation strategies when it comes to generating high-intent leads.
If a client already knows that EOI is open for Godrej Jardinia is in Sector 146, Noida, and that it is a high-rise residential community with 2, 3, 4 BHK offerings starting from ₹1.6 Cr* onwards – and still fills up the lead form, it means that there are high chances that he or she is comfortable with the budget, the offering, the location, and trust the real estate brand associated with the project.
Such leads are sales-ready and are easier to convert.
2. People Believe ‘Human Experts’ More
When real estate investors hear ‘Hi! I am Alok…’, they stop and listen. Because they know that Alok’s advice and insights are based on in-depth knowledge of the micromarkets he is talking about and deep knowledge of the project, the developer, the neighbourhood – and how the project compares to other projects nearby with similar offerings and available in similar price range.
His insights genuinely help them take informed decisions when it comes to property purchases.
Whenever we find a campaign is not performing well, we always use Alok’s video to lend it authority and credibility. And it works 97% of the time. We are able to generate good real estate leads and our CPL (Cost Per Lead) lowers considerably.
Otherwise too, global data also proves that prospective buyers tend to believe human experts more than AI audios and videos, stock photos, and even real estate brands.
Check this out:
- A Britopian report from 2024 found that 78% of consumers trust third-party or creator-led brand promotions more than faceless advertising.
- A case study published in 2025 reports that electronic Word of Mouth (eWOM) messages, i.e., reviews or endorsements from real people with high online credibility, tend to influence buying decisions positively.
- Wyzowl found that in 2025, 78% consumers prefer to watch short videos about a project rather than reading text on it and 91% judge a brand by the quality of video they watch on it.
Our experiences support the above studies. And we are always looking for ways to improve the quality and effectiveness of Alok’s real estate videos when it comes to quality lead generation.
3. Right Ad Types Go a Long Way in Achieving Campaign Goals
We run different types of real estate ads based on who we are targeting and where they are in their buyers’ journey. Here are some of the real estate ads we often run:
- Search Ads: They are the best to attract buyers who are already aware about the project or the developer or looking for an option in a particular area. Since they are already looking for the kind of project we are promoting, we use search ad campaigns to capture these high-intent leads.
They work best for projects by reputed developers like Godrej, DLF, Prestige, and HOABL or fast-moving micromarkets like Noida Expressway, Dwarka Expressway, Hinjewadi, Whitefield, etc.
- Display Ads: High-quality visuals and videos play a big role in display ads. They work best for new launches or lesser-known developers where you want people to know about the project first. Creatives with minimal messages, carousel ads, and video walkthroughs with drone shots work best when it comes to display ads.
Our campaign managers use them to warm up prospective buyers and arouse curiosity in them to know more about the project. They also help with reducing the CPL of our real estate ads.
- Video Ads: People trust what they see. Alok’s storytelling skills combined with elevation photos, drone shots, apartment walkthroughs, amenities, and lifestyle people can expect from a project work quite well on both Meta and Google platforms.
We rely highly on such video ads to generate quality leads for luxury properties and when we are targeting NRIs, HNIs, and UHNIs.
- Retargeting Ads: Many digital marketers make the mistake of underestimating retargeting ads. They can pull back over 90% of buyers who drop off after visiting your website or watching the video ad or while filling up the lead form. Sending them the right message may nudge them to look at the project again and see if they would like to consider it once again.
Such ads must offer more clarity to the buyers about the location of the project, its price, and its key offerings and USPs. The ad copy must be crisp and light and include a call to action (CTA) that offers a logical next step to buyers where they fell off.
- Lead Form Ads: We use lead form ads to not only capture lead details but also to filter them. We not only capture details of buyers interested in knowing more about the project, we use smart form design and add 1-2 qualifying questions to uncover the real intent of the buyer.
If the starting price of an offering is Rs 1 cr+ and the lead selects the option ‘Below 80 lakhs’, we thank them and filter them out. This saves the sales team time and improves their efficiency.
But as we said right in the beginning of the article, real winners are not different real estate lead generation strategies. They are the ones that are executed mindfully.
To discuss what AAJneeti can do for your real estate project, call our IVR number today.
