Articles

Alok Kumar Singh

How to set up Google Bid Strategy
How to set up Google Bid Strategy?

Before we get into setting up bidding strategies, let’s get to understand the concept of bidding first. What is Bidding?  Your general acquaintance with the term bidding might be in the “Auction” sense where bids on products and services are placed by a crowd of people.”1…2….3…. Wham! Sold! “ might ring some bells. But in…

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All about Programmatic Advertising

Programmatic advertising, at its core, is automating the buying and selling of advertising media using technology. If you’ve gone to Google AdWords and found out an account and developed ads to be shown for a selected search phrase then you’ve got developed a programmatic ad you’ve got established that it’ll only be shown upon a selected trigger like the search phrase. you’ve got automated the display and therefore the trigger of that creative…

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